U.S. Director of Wellness EAP & Wellbeing Solutions (930952)

Equus•Madison, MS

About The Position

In this role, you will serve as the Director of Wellness, EAP and Wellbeing Solutions for APM (US), owning the strategy, design, performance and growth of a differentiated wellbeing and Employee Assistance Program (EAP) portfolio. You will set the vision and roadmap for integrated wellbeing experiences and partner ecosystems, ensuring solutions are clinically sound, operationally scalable, and commercially competitive. You will partner with cross-functional stakeholders across clinical, operations, product/digital, analytics, and go-to-market teams to deliver measurable outcomes for members and clients—improving access, engagement, utilization, experience, and retention—while meeting privacy, regulatory, and contractual requirements.

Requirements

8+ years of experience in wellbeing, behavioral health, EAP, healthcare/benefits, product/program leadership, or a related field
Experience leading cross-functional initiatives
Demonstrated ability to set strategy, influence senior stakeholders, and drive execution through ambiguity resulting in demonstrated customer acquisition and revenue growth
Strong analytical and business acumen; ability to define KPIs, interpret performance, and make investment trade-offs
Experience designing and scaling programs and/or digital experiences, including operating model, partner management, and change management
Deep customer orientation and ability to connect member experience improvements to client value and commercial performance
Excellent written and verbal communication skills
Executive presence and public speaking capability
Able to create executive-ready narratives and lead through influence

Nice To Haves

Experience in digital health is valued
Experience with outcomes reporting a plus

Responsibilities

Define and evolve the US wellbeing and EAP strategy, including portfolio vision, positioning, multi-year roadmap, and investment priorities aligned to client needs and market trends (aligned with the APM global strategy and approach and tailored for the US market)
Translate customer, member and partner insights into an integrated solution across digital applications, clinical programs, and partner offerings
Lead market and competitive intelligence efforts to inform differentiation, partner strategy, pricing/value story, and prioritization of new capabilities
Where appropriate and relevant, partner with global EAP service delivery partners to ensure rapid adoption of best practices and innovations
Establish outcomes framework and KPI definitions (e.g., access-to-care, utilization, engagement, satisfaction, and clinical/experience indicators) to guide decisions and measure performance
Work with the APM CEO Mental Health & Wellbeing and key stakeholders in the APM US team to ensure we are a recognized and valued voice in thought leadership initiatives and conversations
Lead cross-functional planning and execution across clinical, operations, digital/product, and service teams to deliver roadmap initiatives on time and at expected quality
Define and maintain the operating model, including intake/prioritization processes, governance cadence, decision forums, and dependency management
Oversee end-to-end program readiness and change management (training, communications, implementation support), ensuring privacy, security, and regulatory requirements are met
Manage customer, partner and vendor performance as applicable, including SLAs, escalation paths, issue resolution, and continuous improvement plans
Develop and execute the go-to-market/business development strategy for Assure Programs USA in partnership with global and local leadership and channel partners
Own the wellbeing/EAP value proposition and solution narrative; partner with Sales and Marketing on messaging, enablement, and competitive positioning
Represent Assure Programs USA at national conferences and other forums to promote brand recognition and sales growth
Represent the solutions portfolio in key client conversations (e.g., strategy sessions, finalist presentations) and incorporate client feedback into roadmap and program enhancements
Develop and maintain core materials (solution briefs, implementation approach, FAQs, release/change notes) to align internal teams and improve client adoption
Contribute and provide guidance on the Assure US public facing website and actively engage in the Assure brand on social media
Partner with Customer Success and Account Management (including any service delivery partners) to track adoption, address pain points, and drive retention and expansion opportunities
Own performance reporting for wellbeing and EAP solutions, monitoring KPIs and surfacing insights, risks, and opportunities to leadership
Work with our EAP service partner and our global EAP team to ensure we are delivering best in class insights and data stories
Drive continuous improvement using data and member/client feedback, prioritizing initiatives that improve access, experience, and outcomes
Partner with Analytics and Product teams to ensure appropriate measurement and instrumentation is in place to evaluate impact of program and digital changes
Lead (or sponsor) pilots and tests for new capabilities and partners; evaluate results and scale what works
Establish governance to ensure program consistency, operational readiness, and effective coordination across internal teams and external partners
Ensure solutions meet contractual, privacy, security, and regulatory expectations; partner with Compliance/Legal and Security to address gaps and manage risk
Own executive-ready updates and post-launch reviews, including outcomes, lessons learned, and recommended investments