TV Buyer

Kalshi•New York, NY

6d•$150,000 - $2,500,000

About The Position

Kalshi is seeking a highly analytical and performance-driven TV Buyer to establish and expand television as a significant customer acquisition channel. As Kalshi grows its consumer reach, TV, encompassing linear, connected TV, streaming, live sports, and other premium video inventory, is seen as a key driver for brand awareness and measurable user growth. The ideal candidate will be adept at strategically allocating capital across TV channels while adhering to strict performance standards. This role involves end-to-end ownership of TV investment strategy, including identifying high-leverage inventory, negotiating deals, measuring incrementality, optimizing spend, and continuously enhancing performance across various channels.

Requirements

4-8+ years of experience in TV buying, media investment, performance marketing, programmatic video, or a related field.
Strong understanding of linear TV, connected TV, streaming media, and video advertising ecosystems.
Experience managing meaningful media budgets with accountability to performance outcomes.
Strong quantitative and analytical skills with experience measuring media effectiveness.
Deep understanding of attribution, incrementality, customer acquisition economics, and marketing performance measurement.
Ability to evaluate tradeoffs between brand investment and direct-response efficiency.
Experience negotiating media buys, pricing, inventory access, and partnership terms.
Strong communication skills and ability to translate performance data into actionable strategic recommendations.
High ownership mentality with strong attention to detail and operational rigor.
Ability to operate independently in a fast-moving environment with ambiguity.

Nice To Haves

Experience buying media for consumer technology, fintech, gaming, sports betting, or trading products.
Experience scaling CTV or streaming as a measurable acquisition channel.
Experience working with major DSPs including The Trade Desk, Google, or Amazon.
Experience with media mix modeling, causal inference, or incrementality testing.
Strong understanding of sports programming, live events, and premium inventory markets.
Experience building media buying functions from the ground up.
SQL, experimentation, or advanced analytics experience.
Strong intuition around consumer behavior, creative performance, and conversion psychology.

Responsibilities

Own Kalshi’s TV media buying strategy across linear TV, connected TV, streaming platforms, sports inventory, and premium video placements.
Plan, execute, and optimize TV campaigns to drive customer acquisition, brand awareness, deposits, and long-term user engagement.
Manage budget allocation across networks, publishers, dayparts, audience segments, and program types to maximize ROI.
Develop measurement frameworks for TV performance including incrementality, attribution, CAC, ROAS, and LTV analysis.
Partner with Growth, Data, and Marketing teams to understand how TV influences downstream conversion and retention.
Analyze campaign performance across channel, audience, creative, placement, and geographic dimensions to identify optimization opportunities.
Negotiate directly with networks, publishers, DSPs, and agency partners to secure high-quality inventory and favorable pricing.
Build forecasting and pacing models to ensure spend is aligned with growth goals and business targets.
Partner with creative teams to test messaging, offers, formats, and calls-to-action across TV campaigns.
Monitor market trends, inventory availability, pricing changes, and emerging opportunities in CTV and streaming.
Build reporting systems and dashboards that provide clear visibility into performance and investment efficiency.
Capture and operationalize learnings so future campaigns become progressively more efficient and effective.