Travel Trade Sales Consultant
About The Position
The Travel Trade Sales Consultant will report to the SVP, General Manager and provide advisory, coaching, and project-based support to the existing ESBO Sales team. This engagement is intended to optimize the travel trade sales function over a defined six-month period, with a focus on measurable deliverables, actionable recommendations, and a clear transition plan. The consultant will assess current sales performance, team structure, account coverage, systems, reporting practices, and partner relationships; recommend improvements to sales process, account management, sales operations, and technology adoption; and support the team in implementing practical improvements during the engagement. The ideal consultant will bring strong travel trade, group sales, tourism, hospitality, or attraction sales experience; existing industry relationships; comfort with sales technology and reporting; and the ability to work collaboratively with internal stakeholders while maintaining the independence appropriate to a contractor engagement.
Requirements
- Exceptional written and oral communication skills
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously
- Knowledge of sales techniques and customer service best practices
- Strong analytical and problem-solving skills
- Strong proficiency in MS Office (Excel, Word, PowerPoint)
- Proficient in Salesforce (or other CRM system), Ventrata ticketing (or other ticketing system) and Monday.com (or other work management platform)
- Bachelor’s degree in a related field preferred, or equivalent professional experience
- Minimum of seven years of relevant sales experience, including travel trade, group sales, tourism, hospitality, attractions, OTA, reseller, or related experience
- Demonstrated experience advising, coaching, or supporting sales teams and cross-functional stakeholders
Nice To Haves
- New York City tourism market experience and established travel trade relationships are strongly preferred
Responsibilities
- Conduct a 10-day assessment of current travel trade sales performance, account coverage, team structure, sales process, systems, reporting, and partner relationships
- Develop an action plan for 30 days, 60 days, and 90 days actions focused on source markets, account prioritization, partner engagement, admissions, revenue, per-cap growth, and operational efficiency
- Advise on sales actions accountability, including key metrics, cadence, templates, trend analysis, and leadership-ready updates that clearly communicate performance, actions taken, next steps, and recommendations
- Assess existing travel trade and group sales accounts and recommend account segmentation, prioritization, outreach strategy, and growth opportunities
- Support business development efforts through targeted outreach recommendations, partner engagement strategies, and identification of new sales opportunities
- Review reseller, group sales, and travel trade content to identify opportunities for improved accuracy, visibility, premium placement, and brand consistency across partner platforms
- Recommend improvements to sales operations, including technology, contract management, rate distribution, pricing coordination, group reservations, reseller content delivery, and internal workflows
- Collaborate with Operations, Accounting, Revenue, Ticketing, and Marketing teams as needed to streamline processes, including automated APIs, and align sales activity with broader business goals
- Provide coaching, guidance, and sales best-practice support to the existing team without serving as the formal employer or direct manager of ESBO employees
- Support improved adoption and use of Salesforce, Ventrata, Monday.com, Satisfi Labs chatbot, and other relevant platforms to enhance reporting, follow-up, accountability, and workflow efficiency
- Identify process bottlenecks, market trends, competitive considerations, and technology opportunities, including appropriate uses of AI, to improve departmental effectiveness
- Perform a SWOT analysis from a travel trade perspective of ESBO vs. direct competitors
- Prepare a final transition document summarizing completed work, progress against deliverables, outstanding opportunities, recommended next steps, and considerations for the permanent structure of the function
Benefits
- Discretionary annual bonuses
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What This Job Offers
Career Level
Mid Level
Education Level
Associate degree
