Travel Marketing Manager
About The Position
AAA Club Alliance is hiring for a Travel Marketing Manager to join our team! What We Offer: As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes: Competitive annual salary; the starting base salary range is $65,059-$107,276 Annual Bonus + Annual Merit Increase Eligibility Hybrid schedule (3 days on-site weekly) Comprehensive health benefits package 3+ weeks of paid time off accrued during your first year 401(K) plan with company match up to 7% Professional development opportunities and tuition reimbursement Paid time off to volunteer & company-sponsored volunteer events throughout the year Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.
Requirements
- Bachelor’s Degree in Marketing or related discipline or equivalent.
- 5 + years related work experience (preferably with travel industry experience); demonstrated success with marketing production and implementation.
- Proven success leading marketing strategy and full‑funnel campaigns.
- Experience with segmentation, personalization, and performance‑driven media strategies.
- Experience managing integrated campaigns across digital (SEM, social, display, retargeting), email, and print
- Thorough knowledge of marketing theory and tactics, as applied to Travel Services marketing and promotions.
- Experience managing fast-paced production timelines and multiple projects within budget.
- Current and relevant knowledge of digital marketing channels including Search Engine Marketing, Social Media, etc.
- Strong ownership skills with the ability to influence people and outcomes, and to articulate desired direction through gaining consensus on how to best proceed.
- Strong communications skills that encourage open dialogue and collaboration
- Ability to quickly develop innovative and creative marketing approaches to increase sales in a cost-effective manner.
- Excellent writing, creative briefing, and messaging skills.
- Proficiency in MS Office Suite with expertise in PowerPoint, Word, and Excel.
Nice To Haves
- Thorough knowledge and understanding of the travel industry preferred.
- InDesign, Adobe Pro, Workfront and/or HTML experience a plus.
Responsibilities
- Strategic Leadership: Lead the development of full‑funnel marketing strategies across key travel segments.
- Translate consumer insights, member behavior, and competitive intelligence into actionable campaign plans and messaging.
- Partner with key stakeholders to define annual travel marketing strategies, KPIs, and growth opportunities.
- Campaign & Channel Management: Manage the strategy and tactical implementation of omni‑channel campaigns — including paid media, direct mail, influencer, email, social, landing pages, AAA.com merchandising, and in‑branch assets.
- Oversee campaign briefs, creative direction, segmentation, targeting, and performance optimization.
- Collaborate with Travel Services product owners
- Ensure alignment between messaging, channel mix, offers, and customer journey by travel segment.
- Evaluate campaign effectiveness through KPIs, analytics dashboards, and financial performance.
- Recommend optimizations to improve conversion, reduce acquisition costs, expand retargeting pools, and enhance overall campaign ROI.
- Cross‑Functional Collaboration: Serve as the strategic liaison between Marketing, and Travel Services, Digital, and external agencies to ensure unified campaign execution.
- Lead cross‑functional planning discussions, ensure stakeholder alignment, and manage timelines, budgets, and workflows.
- Production & Project Management: Manage end‑to‑end production schedules for advertising materials including publications, direct mail, email, brochures, landing pages, and social media.
- Request cost proposals from printers and agencies, manage budgets, and ensure on-time delivery of all assets Lead tactical discussions with internal departments and business lines to ensure alignment of marketing and promotional efforts and on-time delivery of advertising campaigns.
Benefits
- Competitive annual salary; the starting base salary range is $65,059-$107,276
- Annual Bonus + Annual Merit Increase Eligibility
- Hybrid schedule (3 days on-site weekly)
- Comprehensive health benefits package
- 3+ weeks of paid time off accrued during your first year
- 401(K) plan with company match up to 7%
- Professional development opportunities and tuition reimbursement
- Paid time off to volunteer & company-sponsored volunteer events throughout the year
- Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
- Medical, Dental, and Vision plan options
- Up to 2 weeks Paid parental leave
- 401k plan with company match up to 7%
- 2+ weeks of PTO within your first year
- Paid company holidays
- Company provided volunteer opportunities + 1 volunteer day per year
- Free AAA Membership
- Continual learning reimbursement up to $5,250 per year
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
