Manager, Premium Travel Marketing Strategist

Capital One•McLean, VA

11d

About The Position

We’re looking for an experienced Marketing Strategist to help lead travel marketing, from intent development, test and creative strategy through in-market execution across multiple channels. The right candidate will have experience leading a team and developing and executing large-scale, marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment. Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

Requirements

Has experience leading marketers in large organizations, along with a proven ability to develop marketing strategy in new spaces
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate workDetailed-oriented with strong prioritization skills; able to learn and adapt
Highly effective communication skills with outstanding writing and presentation abilities
Experience with a variety of marketing channels (eg: email, digital channels, website, etc.)
Bachelor’s Degree or Military Experience
At least 5 years of experience in brand strategy or product marketing experience with experience managing channels, agency or client side
At least 5 years of experience in planning, executing and analyzing marketing programs
At least 5 years experience in managing creative processes, partnering with creative teams and developing marketing materials

Nice To Haves

Masters degree in marketing or business
2+ years of experience in marketing in the travel industry or for a premium brand
2+ years of experience in marketing for financial services or another highly regulated industry
6+ years of experience driving optimization plans and creative strategy
6+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

Responsibilities

Serve as a lead Marketing Strategist in a collaborative cross-functional team (business partners, tech/product teams, research, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to drive continued engagement and retention with our customers.
Oversee development and execution of integrated, multi-channel (email, site, in-app messaging, etc) marketing campaigns on a national scale to drive customers to engage with credit card offerings and deliver a thoughtful communications experience through robust, always-on creative testing.
Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step and timelines are met.
Work across functions and with multiple stakeholders during the process in a well managed and organized manner.
Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.
Bring a data-based approach and customer-first innovative mindset to marketing to continually optimize customer experience and in-market results.
Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.