Marketing Strategist

VisionPoint Marketing•Raleigh, NC

1d•Remote

About The Position

VisionPoint is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we showcase at national conferences each year. While we’re headquartered in Raleigh, NC, VisionPoint operates on a remote policy with full-time VisionPointers across the country. Additionally, local Raleigh employees have the flexibility to choose from in-person, hybrid, and remote work options. The Position As a Marketing Strategist, you will author and oversee the development of integrated marketing and enrollment strategies that drive measurable outcomes for our higher education client partners. Unlike agencies focused solely on awareness and lead generation, VisionPoint delivers full-funnel strategies that support institutions from prospect discovery through enrollment, retention, and beyond. This role requires a strategist who understands the admissions and enrollment lifecycle and can translate research, data, and institutional priorities into actionable marketing direction. You will serve as the senior thought leader on assigned accounts, leading research and discovery, crafting comprehensive marketing and enrollment plans, guiding cross-functional execution, and delivering compelling strategic presentations. You will collaborate closely with Client Experience, Client Operations, Media, Creative, Analytics, CRM, and Web teams to ensure strategic alignment and effective implementation. This role also supports agency growth through business development contributions and reports to the Director of Strategy.

Requirements

You have 4+ years of relevant experience in marketing, strategy, and analysis, specifically within or for the higher education sector.
You’re skilled at analyzing large quantities of research and data to identify insights and translate complex ideas into clear, actionable takeaways.
You’re a skilled writer and verbal communicator with the ability to influence and engage others.
You demonstrate excellent organizational and task management skills, including strong attention to detail and follow-through.
You can manage multiple workstreams and projects simultaneously in a dynamic, collaborative environment.
You’re a proactive, thoughtful problem solver who can think critically and navigate ambiguity.
You have a high standard of excellence and are committed to delivering high-quality work.
You authentically value diversity, equity, and inclusion and possess a growth mindset driven by curiosity.

Nice To Haves

You have experience in an agency or consulting environment.
You have experience working in a matrixed or cross-functional environment.

Responsibilities

Work cross-functionally throughout the engagement lifecycle to ensure strategy informs execution, partnering with Client Experience and Client Operations to lead major client meetings, presentations, and partnership renewals.
Conduct research and discovery, including competitor research, focus groups, workshops, quantitative market studies, and surveys.
Analyze quantitative and qualitative data to identify key insights and translate findings into clear, actionable strategic direction.
Conduct market and situational analyses to define goals, draw insights, and develop tailored marketing strategies for client partners that meet their unique needs.
Build strategy briefs, reports, and other deliverables in collaboration with other in-house subject matter experts in media, SEO, creative, analytics, CRM, and web.
Develop and lead strategies that support the complete prospect journey, from awareness and inquiry through application, yield, melt prevention, retention, and long-term engagement.
Serve as a trusted consultant to institutional leaders across marketing and enrollment functions, ensuring alignment between marketing, admissions, CRM, and enterprise-level priorities.
Advise institutions on full-funnel enrollment strategy, identifying opportunities to strengthen performance across audience acquisition, conversion, and lifecycle communication.
Provide strategic guidance on marketing department structure, resourcing models, and operational workflows to support scalable and sustainable enrollment growth.
Identify gaps, redundancies, and inefficiencies across marketing and admissions efforts and recommend practical, data-informed improvements.
Recommend and guide execution across tactics such as: Student Search strategy, Paid Media & Digital Advertising, Organic content marketing, Direct mail, Lead nurturing workflows, Digital experience optimization, Creative campaign development
Facilitate stakeholder workshops and executive discussions to build alignment, prioritize initiatives, and drive strategic decision-making.
Align all marketing activity with admissions goals, enrollment targets, institutional KPIs, and long-term sustainability.
Provide research insights as a subject matter expert to VisionPoint’s business proposals.
Participate in developing and delivering new business pitches and presentations.
On occasion, draft case studies that showcase the impact of VIsionPoint’s work.
Stay abreast of higher education and marketing trends to offer insights on their impact on higher education marketers, enrollment professionals, and prospective students.
Contribute to the Strategy team’s efforts in strategic planning, operations, cross-team initiatives, and continuous improvement of deliverables and processes.