Tradeshow and Marketing Events Administrator

FANUC America Corporation•Rochester Hills, MI

8h•Hybrid

About The Position

The Tradeshow & Events Administrator will support marketing efforts by coordinating trade shows and events to ensure FANUC America Corporation achieves successful execution and strong lead generation, industry-leading technical content and displays, and a comprehensive evaluation of event effectiveness based on cost, engagement and attendee metrics for future planning. You need to be highly organized, detail-oriented, proactive, and energetic, with fast-paced environment experience. This role requires efficient and effective event coordination, planning, and execution.

Requirements

Bachelor’s degree or Associates degree in business, Business, Communications, Marketing or related field with relevant experience
Proven proficiency in Microsoft Windows, MS Office Suite (Word, PowerPoint, Excel), along with strong skills in web-based applications
Demonstrated ability to manage administrative tasks and organize workflows efficiently while handling and prioritizing multiple projects simultaneously
Perform sales support activities, including submission tracking, approval coordination, and finder’s fee payment processing for ASI and Employee programs
Demonstrated ability to work effectively with cross-functional teams and business units
Willing to work overtime when required to meet special/critical deadlines

Nice To Haves

1+ year of experience planning and coordinating business
Experience in the manufacturing or automotive industry and/or prior FANUC experience
Experience with Oracle applications
Ability to drive throughout the organizations service area for business
Ability to obtain a valid driver’s license

Responsibilities

Monitor and track marketing budgets by preparing monthly expense reports for all marketing activities to ensure accuracy and alignment with goals
Handle purchase requisitions for all corporate marketing-related
Maintain Dynamics Marketing Portal website lead dashboard verifying leads for sales
Coordinate tradeshow campaigns in CRM and iCapture tool to track leads from tradeshow
Analyze leads after tradeshows including identifying demographics on tradeshow leads, including find primary industry, distance traveled, key accounts, etc.
Maintain data standards and integrity, including managing data for marketing communication activities on all platforms
Upload of contacts in CRM
Assist with planning and executing more than 20 corporate tradeshows and events each year, ensuring smooth coordination
Secure booth space, reserve hotel room blocks, and register
Manage timelines and key milestones for each event
Prepare staffing plans and coordinate hotel reservations for participants
Work with Finance to ensure compliance with reimbursement policies by location
Support budget planning and expense tracking for tradeshows
Manage inventory of tradeshow attire through the FANUC e-store
Communicate all essential event details to all attendees
Coordinate with project managers to order utilities and labor from general contractors
Prepare detailed show manuals and schedule online training sessions for major events
Obtain API details from show management and work with lead vendors to configure and update lead forms for accurate and timely lead communication
Review and validate invoices from show management and contractors before submitting payment requests
Submit payment requests and coordinate with Finance on payment
Lead and support select tradeshows, internal events, and customer-focused events as needed
Support lead management system operations, including data cleanup, lead assessment, and process optimization, etc.
Provide support for marketing initiatives beyond event coordination, including special projects and additional duties as assigned
Travel for trade show and event participation for department support optional (~15%)