Trade Show Supervisor

Generac Power Systems • Waukesha, WI

2d • Onsite

About The Position

The Trade Show Supervisor is a highly impactful role responsible for bringing our brand to life through the strategic planning, execution, and performance tracking of a diverse portfolio of trade shows and conferences. Leading more than 100 events annually—including our flagship Annual Conference product display and vendor showcase—this position plays a critical role in driving brand visibility, strengthening customer engagement, and supporting overall business growth. This is an exciting opportunity for someone who thrives in a fast-paced environment and enjoys creating memorable, results-driven event experiences. Reporting to the Senior Manager of Trade Shows & Events, the Trade Show Supervisor will take ownership of all trade show logistics and booth operations, ensuring seamless execution from planning through on-site delivery. You will manage large-scale exhibit spaces, cultivate strong vendor partnerships, and collaborate closely with cross-functional teams including sales, marketing, and product management to deliver high-impact results. In this leadership role, you will also supervise and mentor a Trade Show Coordinator while helping to elevate the overall effectiveness and innovation of the events program. The ideal candidate is a proactive and detail-oriented leader with strong trade show expertise, excellent operational and project management skills, and a proven ability to manage budgets and multiple priorities simultaneously. Experience working in a fast-paced B2B environment is essential, along with a passion for delivering exceptional event experiences. Prior experience recruiting and managing exhibitors for a large annual conference is highly desirable and will set you apart as a strong candidate for this role.

Requirements

• Bachelor’s degree in Trade Show Management, Marketing, Business, Communications, or equivalent experience.
• 3+ years of trade show management experience, preferably in a corporate B2B environment.
• Demonstrated experience managing large exhibit booth spaces at trade shows and conferences.
• Previous leadership or direct people management experience.
• Strong budgeting, expense tracking, and reporting experience.
• Proven ability to manage multiple projects with competing deadlines.
• Excellent communication and relationship-building skills.
• Proficiency in Microsoft Office, including Excel and PowerPoint.

Nice To Haves

• Experience recruiting and managing exhibitors/vendors for a large Annual Conference.
• Experience supporting dealer conferences, customer events, or industry conferences.
• Familiarity with exhibit houses, freight providers, and show service contractors.
• Experience with Cvent is a plus.

Responsibilities

• Lead planning and execution for assigned trade shows, customer events, and support the Annual Conference.
• Manage all aspects of large booth space planning including exhibit layout, booth logistics, utilities, labor, shipping, installation/dismantle, and show services.
• Coordinate event timelines, deadlines, internal planning meetings, and deliverables across multiple teams.
• Partner with sales and marketing teams to ensure booth presence aligns with business goals and customer engagement strategies.
• Maintain company brand standards and ensure all trade show elements are executed professionally and consistently.
• Serve as on-site lead for assigned trade shows and manage issue resolution in real time.
• Supervise the Trade Show Coordinator and provide day-to-day guidance on trade show execution and timelines.
• Delegate responsibilities and monitor progress to ensure deadlines and quality standards are met.
• Support training and development while fostering strong collaboration within the team.
• Assist in identifying and recruiting new vendors/exhibitors for the company’s Annual Conference.
• Build and maintain strong relationships with exhibitors, sponsors, and strategic partners.
• Support exhibitor communications, contracts, booth assignments, and logistics.
• Partner with leadership on opportunities to grow exhibitor participation and improve exhibitor experience.
• Develop and manage budgets for all assigned trade shows and conferences working with all Business Group leaders.
• Track booth spend, labor, freight, travel, sponsorships, and vendor expenses.
• Prepare post-show budget recaps and detailed cost reports for leadership.
• Identify cost-saving opportunities while maintaining a high-quality attendee and exhibitor experience.
• Lead trade show debriefs and prepare report-outs for each.
• Analyze attendance, customer engagement, exhibitor feedback, budget performance, and ROI.
• Provide recommendations to improve future event strategy, logistics, and spend.
• Maintain accurate trade show records and planning documentation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level