Trade Marketing Specialist

New Belgium Brewing•Colorado Remote, CO

8d•$65,000 - $75,000•Hybrid

About The Position

This position is responsible for discovering shopper insights in the On and Off Premises and turning the insights into shopper support to drive short to medium term sales performance nationally. The Trade Marketing Specialist will utilize shopper, consumer, customer and category insights to create and execute strategic marketing plans as well as helping drive overall category growth with key retailers.

Requirements

2+ years of marketing experience or equivalent
Bachelor’s Degree in Business or Marketing preferred
Understanding of promotional tactics and traditional marketing vehicles
Ability to read and analyze financials, consumer research, and syndicated data and trends
Strong strategic, conceptual thinking, financial, analytical, drive for results, selling & negotiating skills
Ability to manage many projects and be strategic thinker with strong leadership skills
Expert knowledge of Windows OS and Microsoft Office
Advanced verbal and written communication and public speaking skills

Nice To Haves

Prior Shopper Marketing experience within another large CPG organization, preferred
Beer/Alcohol Beverage Industry experience desired
Experience within the on premise, restaurant chain environment desired.
National Account Management and prior work with field sales teams a plus.

Responsibilities

Plan and manage shopper market research and data analysis
Collaborate with Brand Teams, Retail Manager, Chain Teams, and Sales Operations to create and communicate compelling data/insight driven sell decks and shopper strategy.
Responsible for achieving goals as assigned and aligned with national strategic priorities; focus brands, Win CO/NC/MI, channel initiatives, alignment with national calendar, programming overlays for brand strategy, etc.
Develop programming objectives, program briefs, maintain company alignment for channel strategy, and customize programming for key growth customers.
Integrate National programs into Local Sales campaigns with customizable programming
Partner with BAM/activation team to ensure alignment and synergies for national priorities
Provide canned selling slides to all field sales for pillar programming
Continue vetting new digital technology and customer facing platforms
Other duties as assigned.