Trade Marketing Specialist

Windstar Cruises•Miami, FL

About The Position

Awarded World’s Best Small Ship Cruise line, Windstar Cruises is known for intimate yacht style experience and unique voyages to the world’s best small ports and hidden harbors. Its three sailing yachts and four all-suite yachts carry just 148 to 342 guests and cruise around the world. Our mission is to imagine and deliver personalized and immersive experiences 180 degrees from ordinary. We enrich people’s perspective through inspired travel. Our Mission: We imagine and deliver personalized and immersive experiences 180 degrees from ordinary Our Vision: Enriching people’s perspective through inspired travel Our Values: Welcoming, Innovative, Now, Discipline, Serve, Teamwork, Authentic, Responsible Job Summary: We are seeking a talented Trade Marketing Specialist to lead the implementation, trafficking, and reporting on trade brand marketing initiatives. The Trade Marketing Specialist will report directly to the Trade Marketing Manager. A key member of the trade marketing team, this individual will support Windstar Cruises Trade Marketing & Charters and Incentives division and drive the team's productivity via all marketing channels, including print, digital, social, partnership, and trade marketing, by collaborating with internal design, sales, and product teams in North America and globally, as well as working with third-party vendors and distribution partners.

Requirements

4+ years of relevant experience with exposure to brand marketing, advertising, or digital Travel and Cruise experience a plus
Bachelor’s degree in marketing/business, communications, or
Strong content writing/editing
Strong organizational, written, and verbal communication
Experience with Microsoft Suite, Smartsheet, and Google Analytics
Demonstrated ability to quickly grasp new concepts and communicate clearly and professionally with stakeholders and senior leadership.
Strong time‑management skills with the ability to independently prioritize and manage workload in a fast‑paced environment.
Self-motivated, proactive work style with a strong sense of ownership and a track record of exceeding performance expectations.
Positive, professional attitude with the adaptability to thrive amid change and evolving business needs.
Knowledge of mass email services and website CMS platforms is helpful, but not necessary
Passion for the luxury travel industry
Eager to be a part of a fast-growing company
Ability to adapt and excel in a dynamic, fast paced environment within a growing team.

Responsibilities

Execute the multi-channel campaign briefs, communication plan, and production schedules as determined by Brand and Trade Marketing Managers and ensure we hit deadlines and targets
Brief and develop creative for traditional and digital media campaigns with in-house and external agency partners, ensuring accuracy, on time and within budget parameters
Communicate campaigns and related offers to Regional Sales Manager teams via e-mail and weekly meetings & to external account partners
Responsibility for implementing and following through on dedicated events (e.g., sponsorships, partnerships, webinars, etc.).
Participate in weekly review meetings with the Marketing Services team and provide clear summaries, follow‑up actions, and progress updates to support project completion.
Ensure that the brand guidelines are always maintained and adhered to for all programs
Review organic social posts and make recommendations for market-specific posts for our Trade social accounts
Monitor, analyze, and report on results, overall campaign success, key issues, and recommendations on the following steps to achieve the KPls and targets
Submit invoices based on committed and approved marketing plans for National and Key Accounts
Review Travel Agent HUB & Online Education Portal to ensure information is updated promptly
Other duties as assigned.