Trade Marketing Manager

Aston Carter • City of New Rochelle, NY

1d • $90,000 - $115,000 • Onsite

About The Position

We are seeking a dynamic Trade Marketing Specialist to lead and implement innovative trade marketing strategies and promotional plans across retail, on-premise, and e-commerce channels. This role ensures alignment with brand and sales objectives, driving engagement and sales growth through effective trade campaigns.

Requirements

• Bachelor’s degree in Marketing or related field.
• Minimum of 5 years’ experience in a related field required; 6–10 years strongly preferred, within wine, spirits.
• Strong knowledge of retail and on-premise environments.
• Proven success managing trade campaigns, POS, and distributor/retailer partnerships.
• Excellent communication, project management, and organizational skills.
• Analytical and results-driven mindset.
• Passion for the wine industry, branding, and consumer engagement.

Nice To Haves

• Experience with marketing communications and Adobe Creative Suite.
• Strong marketing strategy skills.

Responsibilities

• Develop and manage point-of-sale (POS) materials, displays, and trade collateral to enhance retailer and distributor engagement.
• Plan and execute seasonal and evergreen trade campaigns, including events, tastings, activations, and shopper marketing programs.
• Partner closely with sales, distributor, and retail teams to strengthen joint business planning and ensure effective in-market execution.
• Build and maintain strong relationships with key retail and distributor partners, acting as a strategic resource to support sales growth.
• Ensure consistent brand representation and compliance with brand standards across all trade activities.
• Manage budgets for trade marketing projects, including materials production, activation costs, and event execution.
• Track and analyze program effectiveness, providing actionable insights and recommendations for optimization.
• Identify new merchandising and promotional opportunities within key accounts and emerging channels.
• Collaborate with internal creative, digital, and marketing teams to deliver integrated campaigns that resonate with trade and consumers.
• Stay informed on industry trends, competitor activity, and market dynamics to identify opportunities and strengthen brand positioning.
• Collaborate with cross-functional teams, ensuring alignment between marketing, sales, and operations.
• Support legal and compliance requirements for promotions and consumer-facing initiatives.
• Monitor and analyze the effectiveness of trade marketing programs and provide performance reports and insights.

Benefits

• Offers a competitive employment package for its employees, particularly in sales and management roles, including medical, dental, and vision insurance, 401(k) plans with company match, and paid time off.
• Employees often receive perks like free wine samples, and roles often come with bonuses and reimbursements.
• Comprehensive Insurance: Medical, dental, and vision insurance plans.
• Retirement & Financials: A 401(k) plan with company matching, along with disability and life insurance.
• Perks & Lifestyle: Perks often include free wine samples, occasional free lunches/snacks (e.g., Bagel Mondays), and a family-oriented work atmosphere.
• Compensation Structure: Competitive base salaries for specialized roles (e.g., Sales Representatives) and performance-based bonuses.
• Job Support: Reimbursements for business expenses, including cell phone expenses and auto allowances for, for instance, California market managers.
• Leave: Paid Time Off (PTO) and paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees