Trade Marketing Specialist

MSC Cruises • Fort Lauderdale, FL

3d

About The Position

The Trade Marketing Specialist supports the development and execution of B2B marketing initiatives that drive engagement, bookings, and loyalty within the travel advisor community. This role plays a critical part in managing marketing platforms, executing campaigns, and ensuring all trade-facing communications are accurate, optimized, and aligned with business priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5+ years of experience in Trade Marketing, B2B Marketing, or related field
• Hands-on experience with marketing platforms and tools (e.g., Mailchimp, Marketo, AJO, Salesforce, GA4, CMS platforms, Asana)
• Strong understanding of email marketing best practices, segmentation, and campaign optimization
• Experience with campaign tracking, reporting, and performance analysis
• Highly organized with the ability to manage multiple projects in a fast-paced environment
• Strong communication and cross-functional collaboration skills
• US passport or green card

Responsibilities

• Plan, quality assurance (QA) and execute all B2B email campaigns across marketing platforms (e.g., Mailchimp, Marketo, AJO), ensuring accuracy, functionality, and alignment with campaign objectives
• Develop and manage weekly Trade communications, recommending relevant content tied to promotional campaigns, product updates, and key business priorities
• Support the execution of integrated B2B marketing campaigns in alignment with Sales, Trade Engagement, and Integrated Marketing teams
• Manage and optimize marketing platforms and tools used to engage the Trade audience, including email systems, landing pages (MSC Book), and campaign tracking (UTMs, performance dashboards)
• Analyze campaign performance (open rates, CTR, conversions, engagement trends) and provide reporting with actionable insights to improve future marketing effectiveness
• Review, localize (in partnership with our creative team and design agency), and maintain Trade marketing collateral (flyers, toolkits, digital assets), ensuring messaging consistency, accuracy, and alignment with brand standards
• Partner with Corporate teams to adapt global assets and campaigns for the North American Trade audience
• Coordinate marketing support for Trade events, sponsorships, and activations, including collateral development, asset distribution, and post-event follow-up strategies
• Collaborate closely with Sales teams to support key initiatives, promotions, and business-driving opportunities within the Trade channel
• Assist in managing promotional and marketing assets, including vendor coordination, inventory tracking, and fulfillment support
• Maintain organized workflows and project tracking across platforms (e.g., Asana), ensuring deadlines and deliverables are met

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees