Trade Marketing & Events Specialist

National Beverage • Fort Lauderdale, FL

12d

About The Position

The Trade Marketing & Events Specialist supports brand growth and commercial execution across the beverage category by leading trade marketing initiatives and high-impact events. This role partners closely with Sales, Marketing, and Merchandising teams to strengthen brand visibility.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5 years of experience in trade marketing, events, or field marketing (beverage or CPG experience strongly preferred)
• Strong understanding of beverage industry dynamics, and category trends
• Excellent project management and organizational skills
• Strong communication and relationship-building abilities
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Experience working with agencies, vendors, and distributor partners
• Proficiency in Microsoft Office; familiarity with CRM or marketing platforms
• Willingness to travel for events

Nice To Haves

• Resourceful, detail-oriented, energetic marketer who thrives in the fast-moving beverage world.
• Understands how to bring brands to life at retail and create memorable experiences that drive brand awareness.
• Equally comfortable planning logistics, crafting compelling trade materials, and representing the brand at industry events.

Responsibilities

• Lead the planning, coordination, and on-site execution of beverage industry trade shows, and sampling activations. Manage logistics, booth design, vendor relationships, and post-event performance recaps.
• Develop and execute trade marketing initiatives that drive velocity and distribution, including POS materials, promotional merchandise, retail displays, and seasonal campaigns.
• Create sell-in materials, product education tools, and channel-specific assets that support the Sales team in presenting the beverage portfolio to retailers, operators, and distributors.
• Manage trade marketing and event budgets, ensuring cost-effective planning, accurate forecasting, and timely reconciliation.
• Work closely with sales, merchandising, marketing and design teams.
• Measure the impact of trade programs and events, providing insights and recommendations to optimize future execution.
• Ensure all trade materials and activations comply with beverage industry regulations and brand guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level