Trade Activation Associate
About The Position
The Trade Activation Associate plays a critical role in driving in-market execution, brand visibility, and sell-through across Curaleaf’s wholesale business. This role serves as the frontline connection between Curaleaf, dispensary partners, and shoppers, ensuring brands are consistently represented with excellence at retail. The position is responsible for executing trade marketing programs, supporting dispensary staff education, conducting market audits, identifying opportunities for improved execution, and helping drive product visibility and velocity within assigned accounts. The ideal candidate is highly organized, self-motivated, execution-focused, and energized by working in a fast-paced, field-based environment.
Requirements
- 1+ years of experience in cannabis, beverage alcohol, field marketing, retail activation, or related industries
- Strong communication and relationship-building skills
- Ability to work independently in a highly field-based role
- Strong attention to detail and execution standards
- Comfortable working in fast-paced, evolving environments
- Tech savvy with proficiency in Microsoft Office, mobile tools, and reporting platforms
- Flexible schedule including evenings, weekends, and holidays as business needs require
- Reliable transportation and willingness to travel extensively throughout the market
Nice To Haves
- Experience in trade marketing, retail merchandising or field activation
- Experience working directly with dispensaries or retail accounts
- Familiarity with visual merchandising and in-store execution standards
- Experience supporting events, activations, or community engagement programs
Responsibilities
- Support in-store sell-through programs and promotional execution
- Identify opportunities to improve visibility, conversion, and shopper engagement
- Provide market feedback and execution insights to sales and trade marketing teams
- Support new account onboarding and launch execution
- Deliver brand and product education to dispensary staff
- Ensure merchandising and activation standards are established from day one
- Execute visual merchandising and in-store activation standards
- Support premium programming and key market initiatives
- Maintain strong brand presence and execution quality across accounts
- Conduct menu accuracy and digital presence audits
- Support execution of digital merchandising and promotional visibility
- Identify opportunities to improve online shopper experience and conversion
- Execute pop-ups, demos, and local consumer events
- Support community activations and market engagement opportunities
- Drive brand visibility and shopper interaction in market
- Support trade shows, buyer events, and retailer engagement activities
- Assist with market event execution and branded experiences
- Manage field distribution of approved activation materials and swag
- Partner closely with Account Executives and market leadership to support territory priorities and business objectives
- Submit timely recaps and reporting including field insights, execution photos, activation results, and competitive intelligence
- Maintain a consistent and professional brand presence across all market activities
Benefits
- Medical, dental, and vision insurance
- Health Savings Account (HSA) and/or Flexible Spending Account (FSA)
- Employee Assistance Program (EAP)
- Wellness program and challenges
- Gym discounts
- 401(k) retirement plan with company match
- Life and disability insurance
- Supplemental Critical Illness, Hospital Indemnity and Accident Insurance
- Commuter benefits
- Paid time off (PTO) including vacation, sick leave and holidays
- Parental leave
- Bereavement leave
- Employee discounts
- Recognition programs
- Pet insurance
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
