Tracking & Analytics Specialist

Electrolux Group•Charlotte, NC

3d•Hybrid

About The Position

We are seeking a detail-oriented and technically proficient Tracking & Analytics Specialist to ensure accurate, reliable digital measurement across our North America Direct-to-Consumer (D2C) eCommerce platforms. This role serves as a key partner to Product, Engineering, Analytics, Marketing, and Privacy teams, driving the implementation, validation, and optimization of digital analytics solutions across branding, commerce, and post-purchase experiences. The ideal candidate combines deep expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), dataLayer architecture, and tracking quality assurance with strong analytical thinking, problem-solving skills, and the ability to communicate complex tracking concepts to both technical and non-technical stakeholders. This role is critical to ensuring data accuracy, supporting business decision-making, and enabling a consistent measurement strategy across a complex, multi-brand eCommerce ecosystem.

Requirements

Bachelor's Degree
3+ years of experience implementing and supporting digital analytics solutions within eCommerce, digital product, or web analytics environments.
Advanced expertise with Google Analytics 4 (GA4), Google Tag Manager (GTM), custom event tracking, and analytics debugging methodologies.
Experience defining and validating dataLayer implementations within modern web architectures, including single-page applications (SPA) and headless commerce environments.
Strong analytical and troubleshooting skills with the ability to identify, investigate, and resolve tracking and data quality issues.
Proven ability to collaborate effectively with cross-functional stakeholders and translate business measurement needs into clear technical requirements.

Responsibilities

Configure, maintain, and troubleshoot Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations across complex D2C eCommerce experiences, including headless and single-page application environments.
Define and document dataLayer requirements, tagging specifications, and measurement plans that enable consistent and scalable analytics implementations.
Partner with Product and Engineering teams to implement, validate, and optimize tracking solutions throughout the development lifecycle.
Perform comprehensive quality assurance testing using GA4 DebugView, GTM Preview, browser developer tools, network inspection, and related debugging tools.
Deploy, monitor, and troubleshoot media pixels and conversion tracking solutions, including Google Ads, Meta, and related marketing platforms.
Investigate data discrepancies across analytics platforms, backend systems, and third-party data sources, identifying root causes and driving corrective actions.
Ensure analytics implementations comply with approved privacy, consent management, and regulatory requirements, including Consent Mode and CMP frameworks.
Support ongoing measurement enhancements by validating releases, improving data quality processes, and recommending tracking optimizations.