LN Concerts, Tour Marketing Director

Live Nation Worldwide • Beverly Hills, CA

2d • $100,000 - $125,000 • Onsite

About The Position

WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE JOB The Director, Tour Marketing is a critical part of the Tour Marketing team, as a strategic marketing leader and core member of the department, partnering with Tour Promoters, to develop & execute an innovative marketing strategy. This person will provide best-in-class service and foster strong relationships with both our internal teams and external partners. They will act as a strategic partner in developing marketing plans, working internally with cross-functional teams – including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects – developing overall marketing strategy in coordination with external partners & regional marketing team. Bottom line, they are responsible for elevating the level of service we provide to our artist clients and partners.

Requirements

• 5-7+ years marketing experience in live entertainment or related field (international experience a plus)
• Proven track record of outstanding client relationships and a deep understanding of the live entertainment business
• Exceptional written/verbal communication skills with the ability to present pitches and strategies to artist teams
• Strong organizational skills with the ability to prioritize multiple projects and meet deadlines in fast-paced environments
• Creative problem-solver with proactive work ethic and passion for live experiences
• Proficient in Microsoft Office, G-Suite, Box, and project management tools (Asana a plus)
• Experience with digital asset management systems, marketing budgets, and campaign planning
• Bachelor's degree required
• Global, Multicultural & Genre-Spanning Experience
• Strong passion for and working knowledge of global music cultures, including Asian pop/rock genres (K-POP, J-POP, C-Pop) as well as Latin music, with an understanding of how fan behavior, platforms, and marketing approaches differ by region and genre.
• Cultural fluency and curiosity around international artists, fan ecosystems, and market dynamics, with the ability to translate insights into scalable global tour marketing strategies.
• Experience working across multiple international markets and genres simultaneously
• Comfortable operating in a global-facing role, partnering closely with international promoters, artist management, and regional marketing teams across Asia, Latin America, North America, Europe, Australia, and beyond.
• Willingness and ability to maintain a flexible work schedule as necessary, including early mornings and late evenings, to collaborate effectively across multiple time zones.

Nice To Haves

• Fluency in Korean and/or Spanish is a plus.

Responsibilities

• Develop and execute marketing plans in conjunction with artist & project teams
• Manage on-sale timelines in partnership with the ticketing lead
• Cultivate & maintain relationships with external partners to provide excellent client services
• Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
• Manage marketing budgets to achieve business objectives
• Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
• Execute national promotions and oversee local promotions, both in support of individual shows and tours
• Partner with the PR team to develop & execute media events and PR opportunities to support tours
• Oversee the planning of digital media campaigns across multiple platforms
• Oversee social media campaigns and promotions to drive ticket sales, awareness, and fan engagement
• Oversee the production of marketing assets, including audio & video spots, key art, social content, etc.
• Effectively utilize internal marketing tools & resources, following best practices
• Manage one or more employees at the coordinator level within the tour marketing department

Benefits

• HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH : 401(k) program with company match, stock reimbursement program
• FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS : Volunteer time off, crowdfunding match

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees