TikTok Shop LIVE Host

Common Thread Collective•Costa Mesa, CA

4d•Onsite

About The Position

TikTok Shop LIVE Host at CTC is the on-camera face of the brands we work with, hosting live shopping streams across categories like apparel, wellness, food and beverage, and consumer products. You combine four skill sets in one role: Creator, Entertainer, Salesperson, and Operator. Your job is to hold attention long enough to turn entertainment into commerce. We are not looking for someone who sits in front of a camera for four hours saying, “here is the product, here is the discount, click the basket.” That is QVC with a ring light, we want LIVE hosts who can run a show. The best TikTok Shop LIVE hosts will not simply be presenters; they will become mini media channels for the brands they represent. If you want to be one of the people who builds that, apply. This role begins as a contract engagement, with the possibility of converting to a full-time position based on performance and business need.

Requirements

Prior TikTok Shop or social commerce experience
Experience with live streaming, UGC, content creation, or on-camera performance, and comfort learning TikTok Seller Center and LIVE operations
Willing to work flexible hours, including evenings and last-minute opportunities, to hit optimal live selling windows
Preparing for and running recurring live sessions, and refining pitches, segments, and pacing week over week
Minimum of 10 hours per week, and consistent availability for recurring live slots (same days, same times)
Commitment to making decisions informed by research
Customer service referenced as the bar that others strive to emulate
Pride in arriving to meetings prepared with insight to contribute
Organize time and say “no” appropriately so that you can attend to what is most critical
Commitment to approaching challenge & failure with curiosity about how to improve
Trustworthy word; do what you say you will
Passionate about building brands for the next generation
Gather context ahead of meetings so that you arrive prepared with insight and input
Clearly articulate expertise so that even a beginner can understand the concept
Habit of documenting and reporting work
Seek opportunities to refine skills without being prompted
Desire to inspire others with excellence and expertise
Willing to put in the reps to be an expert in your domain
Resist the temptation to play victim; instead, take 100% ownership over outcomes

Nice To Haves

This role does not have direct reports
Client-facing — you are the on-camera face of the brands we work with during live streams

Responsibilities

Host live selling sessions on TikTok Shop, 2+ hours at a time, on a consistent weekly schedule, building a show (not a sales pitch) with fast demos, challenges, before-and-afters, audience voting, giveaways, product battles, limited drops, timed offers, and recurring segments that give viewers a reason to stay even when they are not ready to buy
Run the live storefront in real time: pin products, rotate SKUs, launch flash deals, run giveaways, manage offers, create urgency, read comments, handle objections, and transition cleanly between segments
Learn each brand cold before going live (products, offers, claims you can and cannot make, and brand voice) and adapt the set per brand with product, decor, and backdrop changes
Handle pre-show prep and post-show breakdown, including equipment and audio checks before every stream
Held accountable to live GMV per session and per live hour, conversion rate from viewer to purchaser, watch time, average concurrent viewers, audience retention, and week-over-week performance growth
Review performance with our live ops team after each session and refine pitches, segments, and pacing week over week
Exceptional on-camera presence with high energy and authentic sales ability, and quick thinking to adapt mid-stream when comments, inventory, or offers change
Strong communication skills with both audiences and brand teams
Ridiculously reliable. Brands are not looking for someone who can go live once; they want the face of a repeatable show