TikTok Shop Growth Leader - Touchland

Church & Dwight Co., Inc.•New York, NY

9d•$110,900 - $157,900•Hybrid

About The Position

Church & Dwight is seeking a TikTok Shop Growth Leader - Touchland to join their team. This leader will be responsible for owning and scaling the Touchland TikTok Shop business. The role involves day-to-day management of TikTok Shop Seller Center, affiliate programs, product setup, promotions, and performance optimization. The company emphasizes a collective energy, ambition, and a culture that champions courage, determination, and collaboration, with a shared passion to innovate and push boundaries. They believe in the power to win together and strive for growth.

Requirements

Bachelor’s degree in marketing, Business, or related field
5+ years’ experience; preferably with at least 2–4 years of experience in influencer marketing, social commerce, or affiliate management, ideally within the beauty industry.
TikTok Seller Center & Affiliate Center experience required.
Strong analytical skills; proficiency with sales and analytics tools.
Strong understanding of TikTok Shop’s affiliate ecosystem and the creator economy.
Demonstrated ability to manage creator partnerships that drive measurable sales and brand visibility.
Excellent communication, organization, and negotiation skills.
Deep familiarity with beauty and lifestyle content trends, ingredients, and consumer behaviors on TikTok.
Hands-on experience with TikTok Shop Seller Center
Experience managing affiliate or creator programs, preferably in beauty or CPG.
Strong understanding of TikTok trends, creators, and platform dynamics
Excellent project management, organization, and multitasking skills.

Nice To Haves

Experience working with beauty or skincare brands, beauty agencies, or TikTok Shop sellers.
Existing relationships with beauty or skincare influencers
Familiarity with Shopify, Amazon Seller Central, or other marketplaces
Experience scaling TikTok Shop from early stages
Prior experience working directly with creators or influencer agencies
Hustler attitude who is always ready to push the envelope and be creative and ambitious for the brand and team

Responsibilities

Identify and recruit beauty and lifestyle focused TikTok creators who align with our brand voice and target audience.
Build and maintain an active roster of relevant creators to support ongoing campaigns and product launches.
Onboard creators into the TikTok Shop Affiliate Program, providing guidance on product positioning, education, and affiliate best practices.
Manage and scale the TikTok Shop Affiliate Program, including setting commission structures, affiliate incentives, and campaign offers.
Track affiliate performance and optimize for conversion and ROI.
Set up and maintain product listings, pricing, inventory, bundles, and promotions.
Manage order flow, fulfillment coordination, cancellations, returns, and customer issues.
Monitor account health, compliance, and policy updates.
Troubleshoot operational issues and work with TikTok support as needed.
Serve as the go-to contact for creators, talent managers, and agencies.
Support creators in developing authentic content — tutorials, reviews, routines, and storytelling — that builds trust and drives conversions.
Own tarte's DTC business on TikTok Shops, delivering GMV and profitability targets.
Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms.
Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights.
Own daily & weekly business recaps to C suite & cross-functional partners.
Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities.
Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy.
Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies.
Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table.
Own product page best practices (including surfacing insights from competitors) & project manage PDP content process.
Monitor affiliate performance metrics such as conversion rate, engagement, click-through, and GMV.
Analyze data to identify high-performing creators, optimize campaign performance, and scale winning strategies.
Collaborate on affiliate campaigns that align with Touchland consumer needs and hero product pushes.
Identify opportunities to improve product performance and merchandising.
Support promotional calendars, flash sales, and TikTok-led moments.
Partner with e-commerce, brand marketing, and product education teams to ensure messaging consistency and product accuracy in creator content.
Provide feedback to product development teams based on creator and consumer insights from TikTok trends.
Stay on top of the latest beauty and lifestyle cultural moments, consumer conversations, and TikTok beauty trends to keep the brand relevant and competitive.