Tiktok Marketing Coordinator

Pearl West•Los Angeles, CA

14d•$40,000 - $50,000•Hybrid

About The Position

We are redefining how consumer brands are built — blending the creative agility of a startup with the operational discipline of private equity. Think of us as a mini Unilever : a lean, high-performance portfolio scaling brands through a 3-year build-and-exit playbook supported by centralized shared services in growth, creative, media, product, and operations. Our portfolio generates $40M+ annually , with more brand acquisitions on deck. Every role impacts revenue, speed, and the trajectory of brands built to exit. Our mission: Build brands that leave lasting impressions — and exit them at their peak. We move fast. We test constantly. We reward ownership and outcomes, not politics or titles. Core Values: 🏆 Competitive Greatness ⚡ Speed to Execution 💪 Team Empowerment 🎯 Relentless Ownership If you're hungry, resourceful, and love building systems to scale people-based ecosystems (creators and customers), this is your team. Role Overview The Creator & Customer Sourcing & Outreach Coordinator is the engine that fuels our internal creator community and customer outreach pipelines. You’ll source, identify, and bring high-potential creators into our TikTok Shop ecosystem while also managing customer messaging workflows that drive retention, content flow, and GMV. This role is full-time, North America–based , and we are hiring a team member to support rapid scaling. You are part recruiter, part growth operator, part CRM manager — responsible for filling the pipeline, running outreach campaigns, optimizing automations, and providing leadership with visibility into performance.

Requirements

1–3+ years of experience in outreach, recruiting, creator sourcing, customer engagement, or CRM management
Strong communication skills (written + verbal)
High attention to detail and comfort with admin-heavy workflows
Experience working with Airtable, HubSpot, Reacher, or other CRMs
Fast execution, high responsiveness, and strong follow-through
Ability to manage dozens of conversations simultaneously

Nice To Haves

Experience in TikTok Shop, UGC, creator marketing, or influencer sourcing
Understanding of TikTok trends, creator niches, and social-first content styles
Experience with outreach automation tools
Background in sales, partnerships, or growth op

Responsibilities

Source new internal creators daily using TikTok Creator Center, Shop analytics, competitor poaching, niche targeting, and automation tools.
Execute multi-channel outreach campaigns (email, TikTok DMs, Discord, SMS, automations).
Manage creator and customer messaging pipelines , ensuring timely follow-ups, clean data, and strong engagement.
Maintain the creator CRM (e.g., Airtable/Reacher) with accurate outreach stages, response rates, and conversion metrics.
Analyze outreach performance — open rates, CTR, conversions, onboarding rates — and optimize messaging cadence and content.
Support customer outreach workflows , including sample requests, retention sequences, and follow-up messaging.
Provide weekly pipeline reports to leadership highlighting top-of-funnel activity and sourcing goals.
Coordinate with Marketing to ensure alignment on creator archetypes, niches, and audience personas.
Collaborate with Creator Partnerships & Community teams to ensure smooth handoff from sourcing → onboarding → engagement.
Run message testing frameworks to identify high-converting scripts, hooks, and templates