TikTok Growth & Social E-Commerce Associate

Perry Ellis International•Miami, FL

About The Position

As the TikTok Growth and Social Ecommerce Associate, you will execute the day-to-day social commerce strategy across TikTok Shop and emerging social channels for Perry Ellis International’s portfolio of lifestyle apparel brands. You will bridge organic social storytelling with live digital storefront operations, creating native video content, managing product tagging, and driving daily engagement to convert social interest into measurable revenue.

Requirements

1–3 years of professional experience in social media content creation, digital marketing, or social commerce (fashion/apparel industry preferred).
Hands-on experience operating TikTok Shop back-end tools and native short-form video editing software (CapCut, Adobe Premiere, or mobile editing apps).
Strong understanding of retail ecommerce fundamentals, social sales conversion funnels, and digital customer engagement.
Proven ability to analyze social performance data and translate insights into actionable content optimizations.
Culturally attuned with a passion for social media trends, digital culture, and the fashion landscape.
High energy, proactive, and self-motivated with a track record of taking initiative.
Excellent organizational skills and attention to detail when managing multi-project calendars and execution deadlines.

Responsibilities

Script, film, and edit native short-form video content optimized for high conversion and organic reach on TikTok Shop and secondary social channels.
Manage day-to-day TikTok Shop catalog operations, including product tagging, PDP asset uploads, sample fulfillment tracking, and promotional campaign setups.
Monitor real-time platform trends, viral audio, and subcultures to execute fast-turnaround social commerce content that aligns with brand commercial goals.
Maintain active community management by engaging directly with followers, answering product/order inquiries, and fostering creator relationships.
Track daily social commerce KPIs—including GMV, conversion rates, click-through rates, and video engagement metrics—to optimize future content releases.
Collaborate cross-functionally with internal ecommerce, brand marketing, and creative teams to align social strategy with broader product launch calendars.