Thumbnail Optimization Designer
About The Position
Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 47 million followers across platforms. Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. We are looking for a Thumbnail Optimization Designer who can do something most designers can’t: pair real design talent with the analytical instinct to know which videos to repackage and why. You’ll be working through our backlog of legacy videos—identifying the ones with the highest re-optimization potential and redesigning their thumbnails to lift click-through rate (CTR).
Requirements
- 2–5 years in graphic design or art direction, ideally focused on social media or video-platform packaging.
- Strong hands-on design execution in Photoshop or equivalent—this role produces finished thumbnails, not just direction.
- Must have hands-on experience with AI image-generation tools in a real production workflow (e.g., Nano Banana Pro, Midjourney, or similar). This is a priority qualification.
- Self-directed research habits: comfortable mining search data, auditing competitor channels, and building your own work queue.
- A track record of making and defending data-driven design decisions.
- Experience with YouTube Analytics or comparable video-performance tools.
- Familiarity with A/B testing methodology (YouTube Test & Compare a plus).
- An up-to-date Mac or Windows computer with antivirus protection.
- Reliable, high-speed internet and a quiet, distraction-free workspace.
- Comfort learning new tools quickly, and hands-on experience with Microsoft 365 (Excel, Outlook, Teams, Word, OneDrive).
- During contract period—availability during core business hours, Monday–Friday, 9 am–6 pm EST, to collaborate with the team.
Nice To Haves
- Awareness of health and wellness content and compliance-sensitive claims.
Responsibilities
- Identify the legacy videos worth repackaging using YouTube Analytics, search-demand signals (Google Trends, YouTube autocomplete, the Studio Research tab), and competitive thumbnail research—so your effort goes where it moves the needle.
- Study the patterns behind our highest-performing evergreen thumbnails and strong competitor thumbnails and let that inform every redesign.
- Design re-optimized thumbnails that meet our brand standards: high-contrast, scroll-stopping, clear at small scale, emotionally compelling, and built to earn the click.
- Use AI image-generation tools alongside traditional design software to develop concepts and produce finished, on-brand thumbnails.
- Present each redesign with a short rationale: what the data showed, what you changed, and the expected impact.
- Track before/after CTR on every thumbnail you swap and quickly adjust course when the data shows underperformance.
- Coordinate with the YouTube Optimization & Publishing Manager on backlog priority and with the team on swap timing, and route every change through manager review and VP approval before it goes live.
- Once the backlog is cleared, contribute to ongoing thumbnail production for the channel.
Benefits
- Comprehensive medical, dental, and vision insurance, with 80% of premiums covered by the company.
- 80 hours of paid vacation to start, growing with tenure.
- 40 hours of personal days each year, plus 7 paid holidays.
- Paid gym membership and a 50% discount on all Dr. Berg products.
- Fully remote work with a real emphasis on work–life balance.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
