Area Sales Representative - Las Vegas

American First Finance•Las Vegas, NV

About The Position

American First Finance, a wholly owned subsidiary of FirstCash Holdings, is seeking a results-driven Territory Sales Representative to expand its market presence and build merchant partnerships in the assigned territory. The role focuses on developing merchant relationships, growing a sales pipeline, and achieving sales goals. It involves visiting 8–10 stores in person each day and securing 10 or more new merchant partners each month. Compensation includes a base salary and commission, with uncapped earning potential. Regular travel within the territory is required.

Requirements

  • At least 1 year of proven success in B2B outside sales, consistently achieving measurable sales goals.
  • Motivation and a performance-driven approach, with a desire to exceed expectations.
  • Strong organizational skills, integrity, and professionalism.
  • Face-to-face selling experience, with excellent negotiation and closing skills.
  • Ability to independently build and manage a sales pipeline.
  • Valid driver’s license and car insurance for regular travel within the assigned territory.

Nice To Haves

  • Extensive experience in retail consumer finance, merchant services, or SaaS.
  • Bilingual applicants are encouraged to apply.

Responsibilities

  • Develop and grow merchant relationships through consistent engagement and strong customer satisfaction.
  • Build and manage a pipeline of quality prospects within the assigned territory.
  • Visit 8–10 stores in person daily and secure 10 or more new merchant partners each month.
  • Meet or exceed sales targets and take accountability for performance and results.
  • Use AFF CRM tools to track interactions, manage leads, and optimize sales strategies.
  • Collaborate with Marketing, Training, and Sales Operations teams to drive business success.

Benefits

  • Competitive compensation package with base salary and commission.
  • Uncapped earning potential.
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