Territory Sales Representative, San Diego CA

AleSmith Brewing Company • San Diego, CA

1d • Remote

About The Position

AleSmith Brewing Company is seeking a full-time Sales Representative in San Diego, California, to develop and manage distributor accounts and grow beer sales, volume, distribution, and brand visibility in an assigned territory. The ideal candidate will be based at home in central San Diego. Under the direction of the Regional Sales Manager, the representative will work within company philosophy and policies, help create procedures and SOPs for new market and product launches and promotional events, and follow company safety procedures and SOPs.

The role involves building relationships with distributors and on-premise and off-premise accounts; promoting draft and packaged beer; processing orders and responding to distributor inquiries; supporting business plans, launches, promotions, account reviews, and budgets; and reporting on territory activities, sales, marketing, market research, competitors, and industry trends. The representative will also participate in distributor meetings and special events such as beer dinners and festivals. AleSmith Brewing Company is an equal opportunity employer.

Requirements

• Must be at least 21 years of age.
• Strong interpersonal skills and a successful track record of developing relationships and meeting or exceeding sales goals.
• Solid knowledge of beer styles and the craft brewery industry.
• Approachable, composed, and strongly oriented toward customer service.
• Solutions-oriented, self-motivated, and results-driven.
• Excellent analytical and problem-solving skills.
• Basic computer skills, including Excel, Word, and PowerPoint.
• Excellent verbal and written communication and presentation skills for communicating with staff, customers, and vendors.
• Available to work occasional evenings, weekends, and holidays for work-related events.
• Able to travel up to 25% of the time.
• Able to regularly lift 55 pounds, sit at a desk for long periods, and occasionally stand for long periods at events or trade shows.
• Able to take initiative, work with minimal supervision, adapt, and thrive in a dynamic, fast-paced environment.
• Strong organizational skills, including the ability to multitask and manage competing priorities.
• Highly detail-oriented, with the ability to complete assignments accurately and efficiently.
• Demonstrated ability to build rapport and good working relationships with customers, vendors, and staff.
• Team player able to work effectively across departments to meet business goals and objectives.
• Passion for craft beer and knowledge of the brewing industry.
• Motivated, hardworking, safety-minded, and innovative, with a commitment to representing and enjoying AleSmith's culture and success.

Responsibilities

• Develop and maintain strong relationships with distributors and key on-premise and off-premise accounts.
• Promote and sell draft and packaged beer, and grow distribution and sales volume in the assigned territory.
• Create and improve brand visibility in the assigned territory.
• Handle new distributor inquiries and process new and recurring orders.
• Assist the Regional Sales Manager in executing business plans, meeting annual goals, and driving accountability with distributors and key accounts.
• Assist with planning and coordinating new market and product launches and promotions to achieve sales goals.
• Help create and present monthly and annual reviews to distributors.
• Update the sales database with distributor orders.
• Prepare monthly sales and marketing reports covering market research, competitors, and activity for management presentations.
• Maintain a calendar of market launches and festivals in the territory and share it with the leadership team.
• Adhere to and maintain the annual budget under the direction of the Regional Sales Manager.
• Monitor industry legislation and trends and communicate relevant information to the Regional Sales Manager.
• Pursue relevant continuing education in areas such as customer service, sales techniques, and the craft beer industry.
• Help resolve customer and distributor issues while maintaining customer satisfaction and company integrity.
• Participate actively in monthly meetings conducted by distributor management.
• Provide weekly reports on territory activities to the Regional Sales Manager.
• Represent the company at special events, including beer dinners and beer festivals.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed