Develop regional end user accounts and assist in new product development. This role involves penetrating and developing specific market segments within the region at the end-user level, providing specialized business development to Distribution through target lead generation, and assisting management with specialized market knowledge within end-user standard industrialized codes. The position requires prospecting and targeting high-volume end users, establishing and building relationships with distributor management and sales forces (focusing on Sapphire Elite and Premier Distributors), and training distributor sales forces on Intertape products with a focus on end-user activity and market penetration. The role also includes assisting in new product development based on end-user needs, running product trials and evaluations, establishing and justifying value-added products, programs, and sales/marketing support, and training distributors through effective sales presentations, product knowledge, competitive knowledge, and utilizing IPG resources. A core competence in specialized tapes, industrial MRO, Industrial OEM, Housing and construction is required, along with an understanding of the features, advantages, and benefits (FABs) of IPG products and in-depth product knowledge of the market. Penetration strategies include end-user sales calls, corporate account sales calls, product demonstrations, and reinforcing the value IPG brings. The role involves working with performance products and other specialists to achieve corporate goals, documenting end-user focus using CRM software routinely, ensuring all reporting is accurate and complete, and complying with internal policies regarding responsiveness, pricing, returns, and credit issues. Monitoring sales versus forecasts, trends, and competitive activities is crucial. Keeping management informed about competitive information, working proactively with customer service and the pricing team to resolve issues within 24 hours, and ensuring SPPA/SPQ forms are completed properly are key responsibilities. Quick response times to customers and internal personnel are necessary. Implementation and compliance of major/national account initiatives and plant audits must be completed timely, with any non-compliance issues brought to management's attention promptly. The role involves completing a longer-than-average sales cycle, performing assigned duties, closing business, and turning it over to the assigned distributor.
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Job Type
Full-time
Career Level
Senior
Education Level
Associate degree