Territory Outreach Specialist

Clearfork Academy•Fort Worth, TX

13d•Hybrid

About The Position

The Territory Outreach Specialist is responsible for driving census growth across Dallas and Northeast Texas by developing and maintaining relationships with referral sources and community partners. This role focuses on increasing program awareness, generating qualified leads, and expanding market presence. Must demonstrate clear understanding and communication of Clearfork Academy’s full continuum of care and differentiators when engaging referral sources and community partners. The Specialist serves as a key liaison between the facility, referral partners, and the public, while collaborating closely with Admissions and supporting internal training initiatives. Patient Population Served Age Group: Adolescents and Young Adults (Male and Female) Clinical Population: Individuals meeting DSM-5 criteria for substance use disorders, with or without co-occurring mental health conditions

Requirements

High School Diploma or equivalent required
Minimum one year of experience in substance abuse treatment preferred, or equivalent professional experience demonstrating strong customer service and professionalism
Valid Driver’s License required
Must be at least 18 years of age
Must pass background check and drug screening
Proficiency in CRM systems and standard computer applications
Experience working with chemically dependent populations preferred
Strong problem-solving and organizational skills
Excellent verbal and written communication abilities
Ability to build and maintain professional relationships
Effective time management and ability to meet deadlines independently
Ability to handle confidential information with discretion
Awareness of professional boundaries and willingness to seek guidance when needed
Cultural competency and sensitivity to diverse populations
Encourage patient participation in care and decision-making
Support patient autonomy while maintaining appropriate clinical structure
Demonstrate understanding of adolescent developmental needs
Recognize signs of trauma, abuse, or neglect
Encourage family involvement in treatment
Address concerns related to separation, routine disruption, and lifestyle changes
Support patients in expressing fears and anxieties using age-appropriate communication

Nice To Haves

Minimum one year of experience in substance abuse treatment preferred
Experience working with chemically dependent populations preferred

Responsibilities

Conduct outreach to treatment providers and recovery networks to increase program awareness
Build and onboard new referral relationships within Dallas and Northeast Texas
Manage digital and inbound phone leads generated through marketing efforts
Accurately document all lead activity in CRM systems
Generate and submit qualified leads defined as individuals who meet Clearfork Academy’s admission criteria, including appropriate age range, clinical presentation within scope of care, and financial or insurance viability.
Provide complete, accurate, and timely information to the Admissions team to ensure efficient follow-up and continuity of care coordination.
Participate in ongoing feedback loops with Admissions to evaluate lead quality, improve targeting strategies, and enhance overall conversion effectiveness.
Maintain working knowledge of inbound marketing channels, including phone and digital lead sources, and support alignment between outreach efforts and marketing initiatives.
Develop and distribute monthly territory marketing plans
Submit weekly performance reports by Monday at 9:00 AM
Participate in weekly team meetings
Maintain professionalism in all communications and interactions
Travel regularly throughout the assigned territory
Maintain a structured outreach schedule, including a fully populated weekly calendar, territory routing, and consistent engagement with assigned referral sources and target accounts.