Territory Manager - Santa Barbara

Boochcraft • Santa Barbara, CA

12h • Hybrid

About The Position

We are pioneering a Booch revolution, and our family is growing! If you want to make waves in the innovative Hard Kombucha category, we are seeking a high-energy and passionate people to represent BOOCHCRAFT. We are a rapidly growing kombucha brewery, and we provide significant opportunities for growth and development. We would love to share with you our vision for the brand, our values, and how you can help us make an impact.

Our Values:
Be Bold - Competitive spirit, inspired to create connection, and unafraid to fail.
Give a Sht - passionate, change-maker, and conscientious of the impact we make.
Own It - responsible, self-motivated, and scrappy.
Do Better - curious, evolutionary, and never stop learning.
Win Together - selfless and willing to go the extra mile to help the team.

The Territory Manager plays a pivotal role in advancing the Boochcraft brand within their assigned territory. This field-based role is responsible for expanding distribution, optimizing product assortment, ensuring pricing accuracy, executing on-premise initiatives, and educating stakeholders about the brand. This role demands a blend of strategic thinking and field execution.

Requirements

• Bachelor’s Degree in a related field or equivalent education and work experience.
• Minimum two years of experience in the CPG or food/beverage industry, with a proven track record of achieving sales targets.
• Strong interpersonal skills, organization, persistence, resilience, and adaptability.
• Passionate about sustainability.
• Valid Driver’s License with a clean driving record.
• Ability to lift/move up to 50 lbs. safely.

Responsibilities

• Act as the primary ambassador for Boochcraft, driving sales and fostering brand loyalty within assigned accounts and territory.
• Devote a minimum of 4.5 days weekly to field activities, including direct selling, engaging with wholesaler representatives, conducting retail demos, and participating in marketing events.
• Maintain regular and transparent communication with distributor representatives, sharing weekly market insights and achievements to ensure alignment and support.
• Strategically expand the account base, increasing points of distribution, and elevating brand visibility through consistent account visits, promotions, and relationship-building efforts.
• Implement chain mandates, uphold merchandising standards, and pitch promotional programs to drive product visibility and sales.
• Ability to sell distribution and programming in the on-premise and off-premise channels.
• Ensure proper product handling and storage conditions to maintain product quality and integrity.
• Utilize sales data to identify account gaps and growth opportunities, develop geographically efficient weekly plans, and track performance against sales objectives.
• Collaborate with distributor partners to activate accounts, educate buyers and consumers about Boochcraft's unique value proposition, and conduct tastings and events to drive brand awareness.
• Address account and distributor concerns promptly and professionally while meticulously logging all activities and interactions in the CRM system.
• Maintain vehicle and sales supplies, manage expenses within budgetary limits, and assist with quality control issues as needed.
• Participate in distributor meetings, support promotional events, and identify local marketing opportunities to enhance brand presence.
• Stay abreast of market trends, competitor activities, and industry developments, while nurturing positive relationships with industry peers.
• Remain proactive in enhancing selling skills, product knowledge while providing valuable feedback to support brewery initiatives.

Benefits

• Medical, Dental, and Vision coverage - HMO and PPO options available
• 401k with company matching program
• Supplemental coverage of Life/AD&D, Accidental, Critical Illness, LTD, and Legal coverages
• PTO, Paid Holiday, and Sick Time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree