Territory Manager

Banner Fire Equipment, Inc.•Berwyn, IL

5h•$40,000 - $150,000•Onsite

About The Position

Banner Fire Equipment is seeking a relationship-focused Territory Manager specializing in equipment sales. The role grows the company’s fire and rescue equipment business by serving fire departments, municipalities, emergency responders, and other customers in an assigned territory. Territories are Chicagoland, Central Illinois, or Northwest Missouri. This is a field-based position; the employee lives in or near the territory and spends much of the week traveling to meet customers. The Territory Manager serves as the primary customer contact for equipment sales and support, develops long-term relationships, and grows the territory through prospecting, networking, referrals, customer visits, and industry events. The role sells equipment including SCBA, hose, nozzles and appliances, rescue tools, PPE and turnout gear, and related accessories. It manages sales from lead generation and quoting through order completion, delivery coordination, and post-sale follow-up, while working with internal teams to support fulfillment and connect customers with service offerings. Compensation includes a base salary of $40,000–$55,000, based on experience, plus uncapped commission. The posting notes that experienced Territory Managers regularly earn $100,000 or more, with actual earnings dependent on performance and territory growth.

Requirements

High school diploma or GED required.
Strong relationship-building, communication, and presentation skills, including the ability to establish trust with customers, vendors, and internal teams.
Proven ability to manage the full sales process, from opportunity identification through customer delivery.
Strong organizational and problem-solving skills, with the ability to manage multiple priorities and customer needs.
Valid driver’s license with an acceptable driving record.
Ability to travel throughout the assigned territory, approximately 50–75% day travel.

Nice To Haves

Bachelor’s degree in Business, Sales, Marketing, Fire Science, or a related field; equivalent combinations of education and experience will be considered.
Three or more years of experience in field or territory sales, account management, or selling technical products or equipment.
Experience in the fire service, emergency services, municipal, or industrial equipment industries.
Proficiency with Microsoft Office Suite, CRM systems, and other sales or business management tools.

Responsibilities

Develop and maintain long-term relationships with fire departments, municipalities, emergency responders, and other customers; serve as their primary point of contact for equipment sales and support.
Grow the territory through prospecting, networking, referrals, customer visits, and industry events to win accounts and expand market share.
Visit stations regularly, demonstrate products, and respond promptly to quotes and orders.
Support larger equipment projects, including SCBA or turnout gear replacements and grant-funded purchases.
Sell fire and rescue equipment, including SCBA, hose, nozzles and appliances, rescue tools, PPE and turnout gear, and related accessories.
Manage the full sales cycle, from lead generation and quoting through order completion, delivery coordination, and post-sale follow-up.
Prepare accurate quotes, proposals, and bids, and maintain current customer and pipeline records in company systems.
Coordinate with service, operations, and internal teams to ensure timely, accurate order fulfillment; connect customers with Banner service offerings such as pump testing.
Achieve assigned sales goals, revenue targets, and territory performance objectives.