Territory Manager - BC Interior

Canopy Growth

3d•Remote

About The Position

The Territory Manager, BC Interior manages sales and community engagement activities in an assigned territory. This is a fast-paced sales role for a self-starter who can build customer relationships, sell using facts, apply data and category insights, and engage and influence the community. The position reports to the Regional Sales Manager and is a full-time remote role based out of Kelowna, BC. The role oversees territory accounts and develops the company as a preferred partner for key customers. It builds brand recognition and community engagement, identifies distribution opportunities, executes marketing initiatives, and leads education sessions for partners and retail stakeholders. The Territory Manager also maintains accurate account records and administrative data. Success is measured through volume and market-share growth; in-store merchandising and product placement; distribution reach and product quality standards; and compliance with route plans and call frequency requirements. The role builds strategic account relationships, collaborates with retailers, identifies compliant promotional opportunities, and executes an annual territory plan. It also manages promotional and consumer budgets, develops leads and event or sponsorship partnerships, facilitates community initiatives and retailer training, and independently plans daily operations and regular sales calls.

Requirements

At least 5 years of experience in Sales, Account Management, Category Management, or Trade Marketing.
Proven success meeting or exceeding sales quotas and in-store execution KPIs.
Demonstrated ability to work independently in a remote field-sales capacity.
Ability to translate consumer insights into actionable sales strategies.
Technology proficiency, including comfort working in data-driven environments and navigating CRM systems.
Clean driver's abstract and willingness to travel within the territory.

Nice To Haves

Experience in beverage alcohol or adjacent CPG sectors.
Previous Brand Manager experience.
Experience conducting local media interviews or serving as a brand spokesperson.

Responsibilities

Oversee accounts in the assigned territory and establish the company as a preferred partner for key customers.
Build brand recognition and drive community engagement across the assigned market.
Identify and execute distribution opportunities to grow profitable market share, volume, visibility, and service.
Drive marketing initiatives that build consumer loyalty and accelerate sales growth.
Lead industry and brand education sessions for key partners and retail stakeholders.
Maintain accurate, up-to-date account records and administrative data.
Meet growth and operational targets for volume and market share, merchandising, product placement, distribution, product quality, route-plan compliance, and call frequency.
Build and maintain long-term account relationships aligned with the annual operating plan.
Develop working relationships with store managers and frontline staff at assigned retail locations.
Identify promotional opportunities within relevant regulatory frameworks.
Execute the annual territory plan in collaboration with the Provincial Sales Manager to define district targets and activities.
Allocate and track promotional and consumer budgets to maximize return while following financial and merchandising guidelines.
Generate sales leads, event partnerships, and local sponsorship opportunities.
Facilitate community engagement, retailer-led training, and compliant product sampling.
Independently manage daily operations, including weekly and monthly call planning.