Territory Manager - Edmonton

PMA Canada

3d•Hybrid

About The Position

Peter Mielzynski Agencies LTD (PMA) is seeking a Territory Manager for Edmonton. PMA's mission is to be the best drinks company in Canada, representing a portfolio of premium spirits, wines, and beer brands. Founded in 1979, PMA focuses on brand building and service excellence. The Territory Manager will report to the Sales Manager | Alberta Independents North and will be responsible for developing the PMA Portfolio in Northern Alberta, including on and off-premise outlets in the Greater Edmonton area and surrounding rural communities. The role requires extensive day travel and occasional overnight trips. Key deliverables include meeting annual depletion targets, minimum execution standards, shopper conversion drivers, maintaining up-to-date journey plans, conducting regular reviews with the Sales Manager, and managing territory key business metrics, price audits, and inventory levels. The position also involves developing individual development plans.

Requirements

Minimum 3 Years of Territory Management Experience (Beverage Alcohol or CPG).
Well Demonstrated Track Record of Working in a Team Environment with Strong Sales Initiative and Focus on Delivering Results.
Previous experience dealing with restaurants, bars and other OP venues as well as retail (liquor) stores would be beneficial.
Well Demonstrated Track Record of Managing Stakeholders.
Post Secondary Degree in Business.
Hybrid Working Environment with demonstrated track record of working independently.
Minimum 90% of Time in Field including Ability to Travel Overnight within Territory or District as Required.
Evening and weekend work may be required from time to time from the individual in order to be successful in the role.
Valid Driver’s License with Fully Insured & Reliable Personal Vehicle (Car Allowance Provided).
Must be Legally Able to Work in Canada.
Must be of Legal Drinking Age.
ProServe Certified.
Effective Working Knowledge of Sales Force Automation Tools.
Effective Working Knowledge of MS Excel and MS PowerPoint.

Nice To Haves

RTC | The PMA Way of Selling (Preferred).
Provincial Beverage Alcohol Regulatory Standards (Preferred).
Canadian Beverage Alcohol Industry Rival Ways of Working (Preferred).
Effective Working Knowledge of On and Off Premise Operating Rhythms.
WSET Certified (Preferred).

Responsibilities

Develop the PMA Portfolio in Northern Alberta, including on and off-premise outlets within the Greater Edmonton area and assigned rural communities.
Achieve Minimum Outlet Execution Standards.
Maintain Minimum Outlet Inventory Levels.
Meet Territory Depletions vs Target.
Deliver Annual Depletions (Stock Movement from W/H into Outlet) Outcome vs Target by Brand Expression for Assigned Outlets.
Achieve Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression within Assigned Outlets.
Achieve Shopper Conversion Driver (SCD) Outcomes vs Target by Brand Expression within Assigned Outlets.
Maintain Up-to-Date Journey Plans for Coverage of Assigned Outlets.
Conduct Weekly 1:1 MES | SCD Status vs Target Review Sessions with Sales Manager.
Provide Monthly Scorecard on Territory Key Business Metrics.
Conduct Monthly Price Audit | Competitive Gaming Report within Assigned Outlets.
Ensure Minimum Inventory Levels by SKU within Assigned On and Off Premise Outlets.
Develop Actionable Individual Development Plans for Own Role.