Temporary Brand Marketing Manager
Rothy's•San Francisco, CA
•$120,000 - $145,000
About The Position
As a Brand Marketing Manager, you will take the lead on content planning and creative briefs for our owned channels, specifically focusing on expanding retail marketing across our stores. This role involves developing and executing strategies that align with our brand goals while collaborating with various teams to create a unified retail experience. You'll also manage relationships with external partners and support the broader marketing calendar to enhance engagement and drive growth across all channels.
Requirements
- 5+ years of experience working in marketing and/or brand strategy for a consumer brand or agency (retail experience a plus)
- Ability to work cross-functionally across multiple departments, managing several projects simultaneously
- Strong business acumen with the ability to gather weekly channel performance data to leverage in future marketing briefs and content plans
- Experience writing and presenting marketing briefs for omni-channel marketing campaigns to the broader marketing team
- Experience presenting campaign results and insights to senior management
- Continue to have a pulse on industry trends - particularly in the retail environment - to inspire innovation and new ways of thinking for the brand
Responsibilities
- Manage content planning and creative briefing for Rothy’s owned channels (Site & Retail), with a primary focus on retail marketing expansion
- Develop and execute retail marketing strategies aligned with overall brand and business objectives across all U.S. stores, including a growing pipeline of new stores
- Partner with Visual Merchandising to ensure cohesive storytelling and brand presentation in stores
- Own content briefing of retail marketing assets (signage, window displays, digital assets, and experiential activations)
- Collaborate with Retail Operations and regional teams to localize marketing initiatives
- Retail marketing budget management and invoice tracking for VM and marketing events
- Identify and execute local partnerships, events, and brand-level activations for the full retail fleet, including grand openings
- Manage external relationships with mall marketing contacts and vendors
- Coordinate with eCommerce and digital teams to ensure omnichannel consistency
- Support cross-functional coordination for seasonal product launches, partnering with merchandising, creative, and digital teams to ensure cohesive go-to-market strategies and on-time execution
- Support the broader team on maintaining the commercial and promotional calendar, strategically planning offers, campaigns, and channel activations to drive engagement, conversion, and revenue growth across Rothy’s DTC channels
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
