Technical SEO Specialist

Bass Pro Shops•Springfield, MO

1d•Onsite

About The Position

The Technical SEO Specialist will work within the Search Engine Optimization and OmniSearch team to support and execute advanced technical SEO initiatives across the enterprise digital ecosystem. This role is responsible for optimizing organic search visibility, AI discoverability, crawlability, indexation, structured data, and overall site health across ecommerce, content, local, and brand experiences. This position will play a critical role in helping drive scalable SEO solutions through technical audits, automation, APIs, GitHub workflows, structured data implementation, enterprise CMS integrations, and collaboration with development teams. The ideal candidate combines strong SEO expertise with technical problem-solving skills and a passion for emerging AI search technologies including Google AI Overviews, Gemini, ChatGPT, and other LLM-driven discovery platforms. Working closely with cross-functional partners including Digital Commerce, IT, Development, Product, Analytics, UX, Brand Marketing, Content, Merchandising, and agency partners, this role will help improve organic visibility, traffic, conversion rate, and revenue across multiple digital properties.

Requirements

Bachelor’s Degree in Web Development, Marketing, Computer Science, Information Systems, or related field preferred
Minimum of 3–5 years of SEO experience with a strong focus on Technical SEO
Strong understanding of enterprise ecommerce SEO best practices
Experience working with large-scale websites and complex site architectures
Strong understanding of: HTML, CSS, JavaScript, Technical SEO fundamentals, Structured data/schema markup, XML sitemaps, Robots.txt, Canonicalization, Rendering/indexation concepts
Experience using GitHub or other version control systems in collaboration with development teams
Experience utilizing APIs, automation tools, or scripting to streamline SEO workflows
Experience working with enterprise CMS platforms, ecommerce platforms, or headless architectures
Proficiency with SEO tools such as: Google Search Console, Screaming Frog, SEMrush, Yext/RIOSEO or other Local Management Service, Conductor, GA4, Adobe Analytics
Strong analytical, problem-solving, and communication skills
Ability to prioritize multiple projects in a fast-paced environment
Ability to work independently with minimal supervision

Nice To Haves

Passion for emerging AI search technologies including Google AI Overviews, Gemini, ChatGPT, and other LLM-driven discovery platforms.

Responsibilities

Execute and support enterprise Technical SEO strategies designed to improve crawlability, indexation, rankings, traffic, and conversion performance
Conduct comprehensive technical SEO audits across websites, mobile experiences, content hubs, and ecommerce platforms
Identify and resolve technical SEO issues related to: Indexation, Crawl efficiency, Canonicalization, Internal linking, Redirect management, Structured data/schema markup, JavaScript rendering, Site speed/Core Web Vitals, XML sitemaps, Robots.txt governance, Duplicate content, Faceted navigation, International SEO
Monitor and troubleshoot SEO issues using platforms such as Google Search Console, Screaming Frog, Conductor, Ahrefs, SEMrush, Adobe Analytics, GA4, and related enterprise SEO tools
Support structured data and entity optimization initiatives to improve visibility within AI-powered search experiences and rich results
Work directly with development teams to ensure SEO best practices are integrated into website releases and sprint planning
Utilize GitHub and related version control workflows to review, document, validate, and manage SEO-related code deployments and technical requirements
Collaborate with developers on implementation of: SSR (Server-Side Rendering), React/JavaScript SEO best practices, API integrations, Structured data frameworks, Headless CMS environments, Performance optimization
Build or assist in developing internal SEO tools, automation workflows, scripts, dashboards, and reporting solutions to improve operational efficiency
Leverage APIs and automation platforms to streamline SEO audits, metadata management, content validation, reporting, and monitoring
Assist in QA testing for SEO-related releases and technical implementations
Partner with SEO Manager, Product teams, Merchandising, UX, Engineering, Analytics, and Content teams to support enterprise SEO initiatives
Represent SEO requirements within agile development processes, sprint planning, and release management
Assist in the development and execution of: Content optimization strategies, Category optimization initiatives, Product Detail Page (PDP) optimization, AI discoverability strategies, Local SEO initiatives, Internal linking strategies
Work closely with agency partners and vendors to ensure SEO deliverables align with enterprise standards and KPIs
Build and communicate recurring SEO performance reports and KPI dashboards
Analyze technical SEO performance and identify opportunities for improvement
Monitor organic search trends, indexing behavior, ranking changes, traffic patterns, and AI search visibility
Support forecasting, testing, benchmarking, and reporting efforts related to SEO performance and business impact