Technical Sales Representative

GAF

1d•$105,000 - $165,000•Remote

About The Position

The Technical Sales Representative (TSR) is a remote-based member of GAF Commercial’s Commercial Coatings Sales team, responsible for markets in and around Atlanta, Georgia; Birmingham, Alabama; and Nashville, Tennessee. The role strengthens GAF’s presence in the Commercial Roof Coatings industry by identifying opportunities, generating leads, expanding customer relationships, and teaching and demonstrating products. The TSR maintains contractor targets and project lists to balance opportunities with the Liquid Applied Systems sales strategy for the territory. The position influences key decision makers in commercial construction to increase sales opportunities for GAF and its customers. The TSR manages and distributes significant projects over multi-month or multi-year sales cycles, develops relationships with Preferred Contractors, identifies market gaps and prospective contractors, and works with local Preferred Contractors to identify regional projects and specifications. The role also gathers and communicates customer needs internally, delivers product and continuing-education presentations, generates leads using commercial construction data and industry events, and participates in relevant industry associations and trade events. The position requires a high school diploma or GED (or equivalent vocational training/experience), at least five years of progressive commercial sales experience in a building materials environment, and five or more years of specification sales experience. A bachelor’s degree is highly preferred. Liquid Applied or Commercial Roofing experience, or experience selling through architects and property management companies, is valued. A valid driver’s license is required. The annual compensation range is $105,000 to $165,000, inclusive of base salary and an estimated annualized flat commission amount based on recent territory performance. Individual offers depend on factors such as location, relevant experience and skills, education, and qualifications. GAF offers health insurance options, family-building benefits, a 401(k) with employer match, wellness and other employee programs, professional development and tuition reimbursement, and vacation packages for full-time permanent positions.

Requirements

High school diploma or GED, or equivalent vocational training/experience.
At least five years of progressive experience.
At least five years of demonstrated commercial sales experience in a building materials environment.
At least five years of specification sales experience.
Advanced communication and organizational capabilities.
Strong presentation and public speaking skills.
Ability to influence others.
Proficiency with Google Business Suite.
Proficiency with commercial construction databases such as Dodge Analytics and CRM tools such as Salesforce.
Valid driver’s license.

Nice To Haves

Bachelor’s degree is highly preferred.
Liquid Applied or Commercial Roofing experience is ideal.
Experience selling through architects and property management companies.
Industry experience and insights related to commercial construction, building materials, hardscapes, and liquid applied systems.

Responsibilities

Influence key decision makers in the commercial construction process, including architects, landscape architects, owners, government departments, engineers, builders, general contractors, developers, and subcontractors.
Manage, track, and distribute significant projects to increase sales opportunities throughout multi-month or multi-year sales cycles.
Build relationships with the current Preferred Contractor base and identify market gaps and target contractors for conversion.
Work with local Preferred Contractors to identify regional project opportunities and new specifications through the customer base.
Identify customer needs and communicate essential technologies internally; deliver product-line and continuing-education presentations to encourage specification and installation of Liquid Applied products.
Generate leads using the Dodge commercial construction database, industry events, and the GAF website.
Use Salesforce CRM and marketing tools, including AIA presentations, literature, and samples, to support sales efforts.
Participate in relevant industry associations and attend trade events, such as AIA and ASLA events, to support education and engagement in the architectural community.
Maintain contractor targets and project lists to align territory opportunities with the Liquid Applied Systems sales strategy.