Technical Product Marketing Director

SiFive • Santa Clara, CA

20h

About The Position

As the pioneers who introduced RISC-V to the world, SiFive is transforming the future of compute by bringing the limitless potential of RISC-V to the highest performance and most data-intensive applications in the world. SiFive’s unrivaled compute platforms are continuing to enable leading technology companies around the world to innovate, optimize and deliver the most advanced solutions of tomorrow across every market segment of chip design, including artificial intelligence, machine learning, automotive, data center, mobile, and consumer. With SiFive, the future of RISC-V has no limits. At SiFive, we are always excited to connect with talented individuals, who are just as passionate about driving innovation and changing the world as we are. Our constant innovation and ongoing success is down to our amazing teams of incredibly talented people, who collaborate and support each other to come up with truly groundbreaking ideas and solutions. Solutions that will have a huge impact on people's lives; making the world a better place, one processor at a time. Are you ready? To learn more about SiFive’s phenomenal success and to see why we have won the GSA’s prestigious Most Respected Private Company Award (for the fourth time!), check out our website and Glassdoor pages. Job Description: The Role We are looking for a strategic, highly technical Director of Technical Product Marketing to join our high-impact marketing team. Reporting to the VP of Marketing, you will partner with Product Management to translate technical roadmaps into differentiated, revenue-generating market positions. You will own the communication strategy, serving as the essential link between Architecture, Engineering, Product Management, and customer-facing Sales teams. Your mission is to convert technical specifications and market data into compelling, visual storytelling and marketing materials that drive revenue. You will distill complex technical details into clear customer-centric narratives, building unwavering confidence and establishing SiFive as the clear leader.

Requirements

• Education: Bachelor’s degree in a technical field (Electrical Engineering, Computer Science), Marketing, or Business.
• Experience: 10+ years of experience in technical product marketing, product marketing, or related roles within the semiconductor industry.
• Technical Domain Expertise: Deep fluency in CPU/GPU/AI IP/Chips
• Communication & Artistry: Exceptional ability to distill "super technical" details into clear, inspiring messages and visual content that resonates with both engineering and executive audiences.
• Agency & Design Management: Experience managing creative workflows, including providing clear creative briefs to designers and agencies to produce high-quality technical marketing assets.
• Collaboration: Proven track record of bridging the gap between highly technical engineering teams and customer-facing sales organizations.

Nice To Haves

• Direct experience with RISC-V or ARM architectures and the semiconductor IP business model.
• Hands-on technical experience in hardware design or software development.

Responsibilities

• Technical Storytelling & Differentiation: Build strong messaging frameworks post product commit to transform raw PPA data and technical details into high-impact visual narratives that articulate SiFive’s superior value proposition compared to industry alternatives.
• Core Outbound Content Creation: Develop the "meat" of our post-launch marketing campaigns by creating high-value assets including infographics, case studies, product briefs, and e-books designed to nurture prospects into next quarter’s revenue.
• Creative Collaboration: Partner effectively with internal graphic design teams and external agencies to ensure technical concepts are translated into world-class visual assets and professional marketing collateral.
• Deep-Dive Sales Enablement: Partner with Product Managers and architects to build "deep-dive" NDA-level customer materials and technical presentations that inspire confidence and win complex technical evaluations.
• Connecting the Dots: Translate deep technical specifications into customer-centric use cases, ensuring our audience understands exactly how SiFive technology solves their specific engineering challenges.
• Full-Funnel Content Strategy: Creation of technical marketing content, from white papers and technical blogs to webinars, that uses data-driven storytelling to drive lead generation and conversion.
• Technical Training & Leadership: Design and deliver comprehensive training for global sales teams, empowering them to explain complex technologies in a way that establishes SiFive as the clear market leader.
• Demo & Proof of Concept: Oversee the development of technical demos that visually showcase SiFive’s performance advantages in Automotive/Embedded or AI/High-Performance Computing environments.
• Strategic Roadmap Management: Form and execute a strategic roadmap of marketing activities and projects to improve the impact and success of specific product programs.

Benefits

• In addition to base pay, this role may be eligible for variable/ incentive compensation and/ or equity.
• In addition, this role is eligible for a comprehensive, competitive benefits package which may include healthcare and retirement plans, paid time off, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Director