Director, Product Marketing

Omnicell • Austin, TX

6h • Hybrid

About The Position

We are seeking a seasoned product marketing leader to drive commercial success
across Omnicell’s outpatient business units. This role blends strategic
marketing acumen with hands-on execution to position and launch innovative SaaS
platforms and pharmacy services that advance medication adherence, patient
engagement, and pharmacy efficiency. The ideal candidate brings a deep
understanding of healthcare provider and pharmacy ecosystems, and a relentless
focus on business growth and go-to-market performance.

Since 1992, Omnicell has been committed to
transforming pharmacy
carethroughoutcomes-centric innovationdesigned to optimize clinical and
business outcomes across all settings of care. We strive to be the healthcare
provider’s most trusted partner by our guiding promise of “Outcomes. Defined and
Delivered.”
Our comprehensive portfolio ofrobotics, smart devices, intelligent software,
and expert servicesis helping healthcare facilities worldwideto improve
business and clinical outcomesas they move closer to the industry vision of the
Autonomous Pharmacy.
Our guiding principles inform everything we do:
As Passionate Transformers, we find a better way to innovate relentlessly.
Being Mission Driven, we consistently deliver on our promises.
Our Entrepreneurial spirit makes the most of EVERY opportunity for
innovation.
Understanding that Relationships Matter creates synergies that yield the
greatest benefits for all.
Intellectually Curious, eager to think deeper to learn and improve.
In Doing the Right Thing, we lead by example in ALL we do.

We are deeply committed to Environmental, Social, and Governance (ESG)
initiatives. Our ESG efforts focus on creating an inclusive culture and a
healthier world. This includes our Employee Impact Groups, which foster
inclusion and belonging, as well as our learning and well-being programs that
support personal and professional growth. We also prioritize sustainability in
our operations, aiming to reduce our environmental footprint and promote
responsible business practices. Join us in transforming the pharmacy care
delivery model, making patient care safer and smarter for all.

Omnicell is dedicated to fostering an inclusive workplace. We welcome
applications from all individuals, valuing a wide range of perspectives and
backgrounds. As an equal opportunity employer, we do not discriminate based on
race, gender, religion, sexual orientation, gender identity, national origin,
veteran status, or disability. We are committed to making our recruitment
process accessible to everyone. We offer support and reasonable adjustments for
individuals with disabilities during our hiring process. If you need assistance,
please contact us at [email protected] [[email protected]].

At Omnicell, respect for privacy and confidentiality is paramount. We adhere to
strict policies to prevent discrimination or retaliation against those who
engage in open conversations about compensation. However,employeesprivy to
compensation information as part of their job role are expected to maintain
confidentiality, except in specific circumstances outlined by law, such as
during formal complaints, investigations, or as required by legal obligations.

Please note that Omnicell reserves the right to modify job roles and
responsibilities as needed to meet our organization's evolving needs and drive
our mission forward.

Requirements

• Deep understanding of healthcare technology, retail pharmacy workflows, and value-based care trends.
• Expertise in go-to-market planning, competitive positioning, and demand generation.
• Strong cross-functional leadership and stakeholder management.
• Data-driven decision making with proficiency in marketing performance analytics.
• Clear, compelling written and verbal communication tailored to diverse audiences.
• Proficiency in Salesforce, marketing automation platforms, and customer segmentation tools.
• Bachelor’s degree in marketing, business, healthcare administration, or related field.
• Minimum 7 years of experience in product marketing, including healthcare technology or pharmacy services.
• Demonstrated experience driving both strategy and execution in a B2B SaaS or services environment.

Nice To Haves

• MBA or advanced degree.
• Experience marketing to health systems, pharmacies, or payers.
• Background in clinical workflows, medication adherence, or patient engagement solutions.
• Experience launching SaaS platforms or subscription-based services.

Responsibilities

• Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns.
• Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
• Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
• Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
• Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
• Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
• Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees