Technical Marketing Manager, AppSec, Research and AI Security

Trail of Bits•New York, NY

5d•Remote

About The Position

Trail of Bits is seeking a Technical Marketing Manager to manage the day-to-day marketing activities for their AppSec, AI/ML Security, and Research & Engineering practices. This role will collaborate with engineering directors and the go-to-market team to translate security research into effective marketing materials such as blog posts, social campaigns, event presentations, and case studies. The position requires a strong understanding of the AppSec and AI/ML Security ecosystems, knowledge of where these communities engage, and technical fluency to ensure marketing content is accurate and credible. This is a hands-on role involving ownership of social media, events, demand generation, and content production. The successful candidate will coordinate with the Technical Editing team, brief speakers, manage co-marketing efforts, and ensure a strategic plan for content distribution. The role emphasizes proactive execution and data-driven decision-making, with regular reporting to the Head of GTM. The company provides a supportive tech stack, including a Macbook and Claude Code access.

Requirements

Marketing experience in AppSec, AI/ML Security, or Research & Engineering.
Direct experience marketing or working in AppSec, AI/ML Security, or Research & Engineering, with a strong understanding of the landscape, key players, and technical conversations.
Active public presence in security communities, with demonstrated experience engaging on X, LinkedIn, or Bluesky in relevant conversations.
Technical writing experience for security audiences, including security blogs, vulnerability research writeups, and tool documentation.
Demand generation experience at a security or developer tools company, with a track record of producing measurable pipeline outcomes.
Social media management experience as a primary channel in AppSec, AI/ML security, or developer security communities, with ownership of cadence, engagement, and audience growth.
Developer-adjacent technical fluency, including experience with GitHub, markdown, and tools like Claude Code.
Experience setting up dashboards and reporting cadences that connect security marketing activity to pipeline outcomes.
Hands-on experience with HubSpot or similar marketing automation, ideally at a security or developer tools company.
Experience using AI tools to accelerate security content production, research, and campaign execution.

Nice To Haves

Experience with analyst relations (Gartner, Forrester) or industry awards programs.
Experience in PR and crisis communications.
Experience in a professional services or consultancy environment.
Experience with customer journey mapping, client segmentation, S-curve analysis, or practice-level market positioning.
Experience structuring web content and proof points for AI discoverability and agent-ready evaluation.
Experience with NPS programs or customer feedback loops that inform marketing strategy.

Responsibilities

Track engineering output, tool releases, research papers, conference talks, and milestones to ensure timely marketing coverage through blog posts, social media, newsletters, etc.
Create case studies, briefs, blog drafts, and marketing assets suitable for both technical and business audiences.
Partner with the Technical Editing team on content pipelines, especially for report publications and blog production, and provide additional writing support.
Own and manage the content calendar across practices, coordinating publishing schedules for consistent coverage.
Own social media presence across X, LinkedIn, and Bluesky, maintaining a consistent publishing cadence, engaging with the community, and growing the audience.
Manage Trail of Bits' presence at industry events and conferences, including pre-event promotion, on-site coordination, and post-event follow-up.
Brief and prepare engineers and leadership before external appearances.
Plan and execute multi-channel demand generation campaigns (social, email, webinars, conference activations) to drive pipeline.
Collect and package customer proof points such as testimonials, client logos, and case studies.
Provide sales enablement support, including collateral, competitive intelligence, and prospect research.
Track marketing performance, create reporting cadences, and connect marketing activity to pipeline and revenue outcomes.
Own marketing attribution, connecting campaign spend and activity to sourced and influenced pipeline.
Gather market intelligence through customer conversations, competitor monitoring, and community engagement to inform service positioning.
Monitor shifts in AppSec, AI/ML Security, and R&E, and flag opportunities to the team.

Benefits

Competitive salary
Performance-based bonuses
Fully company-paid insurance packages (health, dental, vision, disability, and life)
401(k) plan with a 5% match
20 days of paid vacation (with flexibility for more)
4 months of parental leave
$10,000 relocation assistance for those moving to NYC
$1,000 Working-from-Home stipend
$750 Learning & Development stipend
Company-sponsored all-team celebrations
Philanthropic contribution matching up to $2,000 annually