Technical Marketing Consultant

Caterpillar Inc.•Peoria, IL

1d•$112,710 - $169,060•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar Customer Solutions Customer Region (CSCR) division is hiring a Technical Marketing Consultant! Role Summary: As a Technical Marketing Consultant in the Customer Solutions Division in Peoria, IL, you will have responsibility to lead delivery of customer-facing technical marketing content to support new product introductions and updates for the Paving products, technologies and services, driving exceptional customer experiences. This position develops and executes content that: Effectively communicates the product value proposition and differentiation in the market Creates positive customer experiences across channels Provides global sales support for dealer and field teams Supports go-to-market commercial strategies Ensures New Product Introduction (NPI) marketing readiness is achieved

Requirements

Customer Focus: Anticipate and exceed customer needs in marketing materials.
Technical Writing: Knowledge of technical writing processes, considerations and applications; ability to write materials for both technical and non-technical audiences.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers.
Value Selling: Uses 'value selling' techniques in marketing materials to successfully engage customers.
Effective Communications: ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or related field OR equivalent work experience
Knowledge of Cat equipment, parts, services, dealers, and customers
Experience writing customer-facing content on technical product features and capabilities for online and offline channels
Aptitude to work with technical data such as product specifications and effectively translate into customer speak
Ability to work with various software types and systems, such as content and asset management systems (Adobe Experience Manager), project management systems (WorkFront), as well as Microsoft (Excel, Word, Powerpoint, Outlook, etc.)
Relevant product and application knowledge or aptitude to quickly gain product and application knowledge to effectively identify customer pain points and product features meeting those needs
Ability to work independently – to implement, execute, and meet deadlines
Experience leading go-to-market activities
Strong collaborator, ability to influence and align teams
Ability to manage projects across several vendors efficiently, on time, and on budget

Responsibilities

Serve as Core Content Workstream Lead on Go To Market (GTM) team – partnering with other workstreams to develop a GTM strategy including target markets, product rollout and marketing strategy.
Develop key GTM product messaging, ensuring alignment and consistency of message across other GTM workstreams.
Work collaboratively with product specialists, regional marketing teams and engineers
Develop global core content plans (deliverables, languages, due dates) according to our content strategy.
Develop, write and deliver educational product content and materials to communicate technical product features and capabilities in a variety of content types (Unique Selling Propositions, product webpages, brochures, videos, etc.), and ensure it is optimized for organic search.
Work with enterprise process owners and company vendors to execute and publish content - includes project management and working in internal systems for production and publication processes, such as content and asset management databases, translations agencies, etc.
Coordinate video and photography shoots and creation of product imagery.
Develop and manage budgets to support product launches and updates.
Ensure all product marketing materials are updated and accurate