Technical Director and CG Lead

PGBPGNGLOBAL • Cincinnati, OH

53d • Onsite

About The Position

Content House (COHO) is the internal advertising agency/production studio inside the Personal Care division within P&G. COHO is seeking a Technical Director to lead the technical and creative vision for how P&G creates CG content for its Beauty and Personal Care brands. The primary responsibility will be building and architecting COHO's Digital Twin pipeline—the foundational infrastructure that will power content creation across our entire brand portfolio—while also providing creative direction for all CG work and leading the CG department. This is a role focused on building systems, setting creative standards, and pioneering technologies to scale CG production. Reporting to the Creative Director and collaborating with the Head of Studio, the role involves architecting the digital twin ecosystem, providing creative direction, and leading the CG department. There is also a mandate to experiment with emerging technologies like AI, virtual production, and real-time rendering, with infrastructure support from the Consumer Digital Products (CDP) team.

Requirements

• 10+ years of experience as a CG artist
• Bachelor's degree in Graphic Design, Advertising, Fine Arts, or related creative field
• Deep technical mastery and a strong creative point of view.
• Proven leadership experience, having led CG teams or served as a senior technical authority on high-profile projects.
• System thinker with the ability to build infrastructure that scales.
• Experience building or significantly contributing to asset pipelines, DAM systems, or content infrastructure at scale.
• Fluency across major 3D ecosystems (Maya, Houdini, Blender, etc.), real-time engines (Unreal, Unity), and high-end compositing (Nuke, Flame).
• Understanding of how to leverage real-time rendering and generative AI (procedural textures, environment generation, workflow automation).
• Understanding of the physics and artistry of making product visuals aspirational, including subsurface scattering, Fresnel, and lighting.
• Desire to build something that fundamentally changes how content is made at scale.

Responsibilities

• Design, build, and own COHO's "Single Source of Truth" library of photorealistic, physically accurate 3D product assets.
• Create a modular, future-proof pipeline where digital twins contain all global variants (labels, packaging, languages) and can deploy seamlessly across e-commerce, social, retail media, and broadcast.
• Establish technical standards, asset specs, and quality gates that ensure interoperability between offline rendering, real-time engines, and emerging AI workflows.
• Partner with Consumer Digital Products (CDP) IT resources to implement render infrastructure, asset management systems, and pipeline automation.
• Integrate AI into the pipeline for automated texture generation, variant production, and workflow acceleration.
• Own the long-term vision for scaling the system and its evolution with changing technology.
• Set and maintain the creative bar for all CG work produced by COHO.
• Provide hands-on creative direction to ensure every digital asset reflects the premium lighting, translucency, material fidelity, and "Beauty Eye" essential to personal care brands.
• Lead look development for hero brand moments and establish visual systems that can scale across channels.
• Guide the team through complex creative challenges—fluid simulations, skin interaction, product choreography—ensuring technical excellence serves creative ambition.
• Review and approve all final CG outputs, balancing speed-to-market with brand-level polish.
• Serve as COHO's thought leader on the future of CG production: real-time engines, generative AI, virtual production, procedural workflows, and beyond.
• Evaluate, pilot, and integrate emerging technologies—including AI tools—that can unlock speed, quality, or creative possibility.
• Develop AI strategy for content creation: identifying where generative AI, procedural automation, or machine learning can reduce manual bottlenecks or enable new creative capabilities.
• Lead technical execution of Virtual Production shoots, including LED volume integration, real-time camera tracking, and environment design.
• Provide technical direction for high-end VFX integration: match-moving, complex simulations, advanced compositing, on-set HDRI/photogrammetry capture.
• Build strategic relationships with technology vendors and industry partners to keep COHO at the leading edge.

Benefits

• Agility and creative freedom of a startup
• Resources and scale of P&G's Personal Care portfolio
• Innovation Mandate: Explicit authority to experiment with, pilot, and implement cutting-edge technologies
• Infrastructure & Partnership: Dedicated IT support from the Consumer Digital Products (CDP) team
• Creative Autonomy: Lead the creative direction for all CG work and set the standard for the team
• Strategic Impact: A seat at the table in shaping the future of P&G's internal production engine
• Consultative Budget: Resources to bring in specialized freelance talent
• Brand Portfolio: Work across Secret, Olay, Native, Gillette, Ivory, Safeguard, Herbal Essences, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees