Technical Copywriter - Broadband

AFL•Duncan, SC

6d•Hybrid

About The Position

AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $5B in revenue, and employ approximately 12,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity. Data center interconnection requirements are growing. Long-haul routes are being upgraded for unprecedented capacity. Metro fiber is densifying to handle surging bandwidth demands. Network operators face both immense infrastructure challenges and transformational business opportunities. AFL is seeking a Technical Copywriter (Broadband) to bridge industry trends and network challenges with our optical fiber solutions. You'll craft compelling narratives that position us as a trusted leader in the Broadband market. In this role, you'll create authoritative long-form content including white papers, case studies, technical briefs, network solutions, and product content that inform and service providers, hyperscalers, and network infrastructure stakeholders across North America.

Requirements

Bachelor's degree in Marketing, Communications, Copywriting, Journalism, or related field
3–5 years of content production experience in agency or in-house marketing teams
3-5 years working in the Broadband sector and/or optical networks
Demonstrated portfolio of long-form technical content (white papers, case studies, reports)
Proven ability to distil complex concepts into impactful narratives
Experience collaborating with engineers, sales, customers, and technical leaders
Experience writing executive-level, customer-facing, or PR-ready content for external publication
Expertise in long-form technical content creation (white papers, case studies, technical briefs)
Understanding of content hierarchy and how to cascade thought leadership into solution and product narratives
Strong research, analysis, and synthesis capabilities
Understanding of solution marketing for end-to-end systems and ability to write for different audiences (executive, technical, procurement)
Knowledge of SEO, analytics, and content amplification
High-level editing and exceptional attention to detail
Proficiency in Microsoft Office/Office 365
Ability to use AI tools for content ideation, content amplification, and research
Awareness of data privacy and compliance requirements
Clear communicator: Translates complex technical concepts into persuasive, audience-focused narratives
Analytical researcher: Synthesizes industry data, standards, and trends into authoritative content
Detail-oriented: Ensures technical accuracy while maintaining creative storytelling
Self-motivated: Takes ownership of projects and drives results
Collaborative: Builds strong relationships across Product Management, Engineering, Sales, and Marketing teams
Adaptable: Prioritizes effectively and stays resilient in a dynamic, fast-paced environment
Well organized: Strong prioritization and time management

Responsibilities

Develop Broadband thought leadership and content roadmap aligned with AFL's market strategy
Plan and conduct structured interviews to distill technical insights into authoritative narratives
Research and write white papers on data center interconnection, long-haul optimization, metro/regional fiber builds, and FTTX deployments , and emerging Broadband demands
Create solution content connecting thought leadership to AFL's network solutions and real-world applications
Develop product content showcasing AFL's complete solutions portfolio in the context of broadband networks, thought leadership, and customer challenges
Produce derivative content (summaries, blog posts, social posts, articles) to extend reach and engagement
Translate complex standards, regulatory updates, and technical data into clear narratives
Ensure content aligns with AFL's brand voice guidelines
Contribute to the Broadband marketing strategy, value propositions, customer segmentation, and persona development with the Solution Marketing Manager (Broadband)
Work with the Solution Marketing Manager (Broadband) to execute content strategy and thought leadership initiatives
Partner with Market Development, Product Management, Engineering, Sales, and Solution Marketing teams to lead and create thought leadership content
Work with Product Management and Engineering to ensure technical accuracy of content
Collaborate with Marketing Services to incorporate visuals, diagrams, and infographics
Present work and incorporate feedback from stakeholders
Monitor industry trends and propose new content opportunities to the Solution Marketing Manager
Analyze content performance (downloads, engagement, lead generation, citations)
Apply SEO and GEO best practices to maximize discoverability
Track quarterly Objectives and Key Results (OKRs) and participate in Solution Marketing team reviews
Monitor industry trends and identify new content opportunities
Manage content lifecycles, including editorial calendars, approvals, updates, and retirement of outdated assets