Principal, Technical Architect

Salesforce•New York, NY

6d•$173,460 - $231,980

About The Position

Salesforce is seeking a seasoned, business-minded Technical Architect to join our PACE Solution Engineering organization at the convergence of Marketing Cloud, Data Cloud (Data360), and Agentforce. This role blends deep technical product expertise with solution selling, serving as a trusted advisor and expert architect across complex, high-value customer engagements. This is not just a technical role — it's a business ownership role. The ideal candidate operates as a seasoned pre-sales professional who commands the room with customers, translates sophisticated marketing and data challenges into compelling solution architectures, and drives technical wins that create real pipeline and revenue impact. In this role, you will sit at the intersection of modern data management, AI, and marketing technology — helping customers understand how a unified data foundation enables both intelligent automation and agentic marketing experiences. You will partner with Account Executives, Solution Engineers, Product Specialists, and cross-functional stakeholders in a team-of-teams model, acting as a force multiplier across the entire PACE OU.

Requirements

5–7 years of experience in solution architecture, pre-sales, or enterprise solution delivery with a track record of leading complex customer engagements
Deep hands-on expertise across the Salesforce Marketing Cloud ecosystem, including Marketing Cloud Engagement
Strong working knowledge of Data Cloud (Data360), including data ingestion, identity resolution, segmentation, and activation for marketing use cases
Familiarity with Agentforce and AI-driven use cases in the context of marketing, sales, or customer experience
Ability to articulate how modern data management enables AI and agentic applications — connecting the data layer to business outcomes
Strong solution selling instincts — comfortable leading discovery, shaping strategy, and influencing technical decisions at the executive level
Excellent communication skills across technical, marketing, and executive audiences

Nice To Haves

Experience building or architecting agentic marketing applications using Agentforce, including custom agent development and campaign optimization use cases
Hands-on experience with Data Cloud for marketing activation, personalization, or journey orchestration
Background & experience in enterprise marketing technology (CDP, MAP, CRM) and understanding of the modern marketing data stack including MDMs and Data Lakes
Experience contributing to team-scale efforts — enablement, reusable demos, solution plays, or technical workshops
Salesforce certifications in Marketing Cloud, Data Cloud, or Agentforce (or equivalent hands-on experience)
Comfort operating in a team-of-teams environment and acting as a subject matter expert for peer SEs and AEs

Responsibilities

Lead customer-facing technical engagements including discovery, solution architecture, technical strategy, custom demo builds & executive presentations
Own the technical win across complex, multi-product deals spanning Marketing Cloud, Data Cloud, and Agentforce
Architect enterprise-grade solutions at the convergence of marketing technology, modern data management, and AI — demonstrating clear, measurable business value
Design and articulate how Data Cloud (Data360) serves as the data foundation enabling AI-driven marketing automation and agentic use cases
Apply deep expertise in Agentforce for marketing, including both native agentic features & custom build-your-own marketing agents, as well as optimization workflows
Partner in a team-of-teams model, serving as a force multiplier for the broader PACE OU through enablement, reusable assets, and technical leadership
Contribute to team scale through repeatable solution patterns, demo assets, and best practices (40% of role)
Independently manage your book of business — owning priorities, pipeline, and engagement quality with a seasoned operator mindset