The Technical Account Manager role falls under the Sales (SA) family, which focuses on end-to-end sales to customers and advocates customer intimacy. This includes selling products, services, and solutions, and building and maintaining relationships with customers and potential customers. It also involves managing customers, partners, and accounts, with a focus on specific target groups, products, services, solutions, or territories. Employees in this role are typically covered under the sales incentive plan. Within the Sales family, this role is part of the Account & Customer Relationship Management - Enterprise (RME) subfamily. This subfamily is responsible for creating and developing profitable relationships with end-user enterprise customers in target segments and industry verticals, either through direct selling or by engaging with partners for resale. The customers range from very large enterprises to many small territory-based corporations, and interactions typically involve centralized decision-makers. Partners include industrial partners, Value-Added Resellers (VARs), distributors, strategic alliances, and communication service providers. This role involves managing customer or partner interactions and driving sales for Nokia's offerings, encompassing end-to-end sales processes for all business portfolios, including portfolio sales and project execution. It also involves creating and executing a comprehensive go-to-market enterprise strategy to drive new customer acquisition and increase the share-of-wallet of existing customers, acting as a growth engine to create new vertical segments and expand the accessible market.
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