Team Site Producer, New York Yankees, SB Nation

Vox Media, LLC•New York, NY

6h•Remote

About The Position

SB Nation is the largest independent sports media brand, encompassing SBNation.com, Secret Base, MMAFighting, and over 280 fan-centric team communities. It is part of Vox Media, a leading modern media company dedicated to guiding its audience from discovery to obsession and inspiring essential conversations. As a community of journalists, storytellers, business professionals, creators, and technologists, Vox Media is committed to cultivating diversity, equity, and inclusion throughout its organization and media. The Team Site Producer will be responsible for comprehensive team coverage, audience development, community engagement, and site management for the New York Yankees team site.

Requirements

Experience with social video
Experience with SEO and developing content strategies
Experience growing a community

Responsibilities

Research, write, and edit Articles and Posts related to topical coverage of the New York Yankees.
Research and develop a rolodex of team and league sources.
Appear on external outlets and at marketing events to promote SB Nation team sites.
Execute sponsorships, on and off platform.
Implement content strategies as described by the MLB editorial leadership team.
Build audience through on-platform posts and via social media platforms such as X, Instagram, Facebook, etc.
Monitor and make editorial decisions using analytical tools such as Parse.ly, Google Analytics, and SEO principles, in conjunction with MLB editorial leadership.
Use all these tools to help define best practices for coverage.
Work with editorial leadership to engage and grow the site’s community by creating and moderating Feed posts that spark conversation, highlight different perspectives, and keep discussions active around games, players, news, and fandom.
Regularly engage the site’s community in the Comments section, starting new conversations, replying to existing conversations, and recommending comments and Feed posts.
Assign posts to contributors.
Manage and optimize budget.
Manage scheduling and distribution.
Seek, guide, and give feedback to staff of freelancers.
Attend regular meetings to discuss and refine strategy, programming, and tactics in pursuit of our audience goals.
Collaborate with MLB editorial leadership and other SB Nation team members to generate editorial ideas and sponsorship opportunities, locally and nationally.