Talent Brand Partner

Luma•Palo Alto, CA

About The Position

We’re hiring a Talent Brand Partner to build Luma’s employer brand from the ground up. You’ll own how the world sees us as a place to work: the content, the social presence, the campaigns, the feel. This is a hands-on creator role. We’re not looking for someone to write strategy decks. We’re looking for someone who can make a piece of content that makes a researcher or engineer stop scrolling and think, “I want to build there.” This is a true zero-to-one role. There’s no existing content engine, no “Life at Luma” footprint, no playbook handed to you on day one. You’ll be the one building it. That means making a lot of calls without a process to lean on, shipping scrappy before polished, and figuring things out in motion. It’s rarer work than operating a mature program, and it takes a specific kind of person. If you’ve built something from nothing before and loved the messiness of it, you’ll thrive here.

Requirements

4-6 years creating employer brand content, social media content, or content marketing at a startup or tech company. Portfolio is required and is the most important thing you'll share with us.
You've actually made things: videos, social posts, campaigns, microsites. Not just managed agencies or written briefs. Show us the work.
Native fluency across social platforms. You know what works on TikTok vs. LinkedIn vs. Instagram vs. X, and you don't just cross-post the same thing everywhere.
Comfort with AI tools in your creative workflow. You don't need to be an engineer, but if you can use Claude to draft copy, Lovable to prototype a page, or CapCut to edit video, you'll thrive here.
Systems thinking. You don't just create content, you build content machines: templates, calendars, processes that scale.
Zero-to-one builder. You've built an employer brand (or something adjacent) from scratch before. Not “grew an existing function” - started with nothing and shipped. You can point to specific things you built, the decisions you made without a playbook, and what worked vs. what didn't.
You're at home in a fast-moving, ambiguous environment. You'll be defining this role as you do it, and you're energized by that, not stressed by it.

Nice To Haves

Experience at an AI company or deep familiarity with the AI/ML talent landscape.
Light coding or vibe-coding ability (HTML/CSS, Lovable, Cursor, or similar).
Experience building employee advocacy or creator enablement programs.
Video production skills (even scrappy, phone-shot content).

Responsibilities

Build and own "Life at Luma" across LinkedIn, TikTok, Instagram, X, Glassdoor, Built In, and our careers site. You're the editor-in-chief of how we show up externally as an employer, end to end.
Create original content: behind-the-scenes videos, team spotlights, product launch stories, day-in-the-life series. You'll have access to some of the most interesting AI research and creative work happening anywhere.
Own our recruiting presence at the events and conferences where our talent lives: NeurIPS, ICML, SIGGRAPH, meetups, hackathons, and university partnerships. If we’re in the room for a talent moment, you’re shaping how we show up.
Launch an employee advocacy program so our engineers, researchers, and designers can share their work authentically. Build the templates, write the prompts, coach the people.
Build a speaker and thought leadership program focused on talent attraction: getting Luma’s researchers, engineers, and designers on the podcasts, panels, and stages where the candidates we want are already listening.
Design the offer experience: the moment a candidate gets an offer from Luma should feel like a milestone, not an email. Custom packets, team video messages, all of it.
Partner with our recruiting team to make every role launch a brand moment. No more job posts that disappear into the void. You'll create the kits, the copy, the social campaigns.
Use AI tooling to move fast. We work natively with Claude, Cursor, Lovable, and whatever else earns its keep. If you can vibe-code a microsite, spin up a content workflow, or automate the repetitive parts of your day, even better.

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