Tactical Marketing Manager, Production Ag

AGCO

8d • Remote

About The Position

The Tactical Marketing Manager is responsible for tactical pricing, planning, and communications for marketing initiatives that drive retail and billing results for Massey Ferguson Production Ag Tractor product lines. The role also represents North America in setting strategic direction for the product lines in support of Product Management and the AMPIP process. The person in this role serves as a subject-matter expert, providing analysis, perspective, and collaboration to others.

The role partners with the Marketing Manager to drive brand growth, increase market share, and improve profitability. It develops and executes tactical marketing campaigns, manages pricing initiatives, leads new product launch activities, and establishes and evaluates retail sales and billing objectives.

Requirements

• Bachelor’s degree in a business-related field.
• Eight or more years of experience in sales, marketing, and/or product management.
• Five or more years of experience developing and executing sales plans, marketing strategies, product launches, and promotional programs.
• Technical or mechanical background with hands-on knowledge of agricultural equipment and machine functionality.
• Strong communication, presentation, and analytical skills.
• Proficiency in PowerPoint and intermediate Excel skills.

Nice To Haves

• Dealer or supplier operations knowledge.
• Agronomy expertise or certification.
• Project management experience.

Responsibilities

• Partner with the Marketing Manager to drive brand growth, increase market share, and improve profitability.
• Develop, execute, and monitor tactical marketing campaigns to support business objectives.
• Manage pricing strategies and initiatives to maximize price realization.
• Lead new product launch planning and execution 12–18 months before launch.
• Set, track, and evaluate retail sales and billing objectives to ensure performance targets are met.
• Represent North America in setting strategic direction for product lines in support of Product Management and the AMPIP process.

Benefits

• Health care and wellness plans
• Dental and vision plans
• 401(k) Savings Plan with company match
• Employee Stock Purchase Plan offering eligible employees the ability to purchase AGCO stock at a discounted price
• Paid holidays and paid time off
• Health savings and flexible spending accounts
• Reimbursement for continuing education
• Life insurance and other supplemental insurance plans

What This Job Offers

• Job Type: Full-time
• Career Level: Senior