SVP, Revenue Marketing

Finalsite•Glastonbury, CT

3d•Remote

About The Position

Finalsite is the first community relationship management platform for K-12 schools, transforming how schools attract students, engage families, build community — and thrive. More than 7,000 schools and districts worldwide trust Finalsite’s integrated platform for their websites, communications, mobile apps, enrollment, and marketing services. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com VISION Finalsite will transform the way school communities engage with their schools. SUMMARY OF THE ROLE Finalsite is seeking an SVP of Revenue Marketing to build and scale a predictable, data-driven pipeline generation engine across the business, while leading the full marketing organization. This role is intentionally not a traditional brand or communications-focused CMO. Instead, we are prioritizing a highly operational, analytically rigorous marketing leader with a proven track record in marketing operations, demand generation, or revenue operations. The SVP of Revenue Marketing will own the end-to-end marketing function, including: Marketing Operations & Analytics Demand Generation Product Marketing Brand, Content & Communications Customer Marketing However, the primary mandate is to build a scalable marketing operating system and pipeline engine, with direct accountability for: Pipeline creation Funnel conversion performance Marketing attribution and program ROI Marketing is responsible for approximately 50% of the total pipeline required to achieve bookings targets, with equal focus on new logo acquisition and an expansion strategy driven by cross-sell of additional products within the existing customer base. WHY THIS ROLE IS CRITICAL Finalsite is at an inflection point where scaling growth requires disciplined operational rigor with complete visibility into top-of-funnel attribution, performance, and conversion—not incremental brand investment. The primary opportunity is to build: Full funnel visibility from top-of-funnel through closed revenue A repeatable, scalable pipeline generation engine Clear attribution and ROI measurement across all marketing channels This role will establish the marketing operating system required to support disciplined growth in a PE-backed environment.

Requirements

10–15+ years in B2B SaaS marketing
Proven leadership in: Marketing Operations, Demand Generation, or Revenue Operations
Building end-to-end marketing measurement and attribution systems
Driving pipeline generation in a growth-stage or PE-backed company
Demonstrated success owning pipeline targets and revenue contribution
Deep expertise in: Funnel design and conversion optimization
Marketing analytics and attribution
Salesforce and modern marketing tech stacks
Strong operator mindset: Builds systems and processes, not just campaigns
Data-driven and execution-focused
Ability to lead across all marketing disciplines while maintaining clear prioritization on revenue outcomes
Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.