SVP, Marketing and Communications

US Green Building Council • Washington, DC

4d • Hybrid

About The Position

As the SVP, Marketing and Communications, you will lead the global marketing and communications strategy for USGBC and GBCI, driving brand, demand generation, and market transformation at scale. You will shape how our products, programs, and mission are positioned globally accelerating adoption of green building solutions and advancing organizational growth.

Reporting to the Chief Growth Officer, you will lead a global, cross-functional marketing organization and partner closely with executive leadership and teams responsible for product development, delivery and sales to align marketing strategies with business and mission outcomes.

Requirements

• 15+ years of progressive marketing and communications leadership experience, including global team leadership
• Proven success developing and executing integrated marketing strategies that drive growth, brand awareness, and customer engagement
• Bachelor’s degree in marketing, Business Administration, or related field required
• CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
• Web analytics and performance tools (e.g., Google Analytics)
• Strategic leadership and executive presence
• Strong analytical and data-driven decision-making capabilities
• Expertise in brand strategy, communications, and storytelling
• Cross-functional leadership and stakeholder influence
• Exceptional communication, presentation, and interpersonal skills
• Ability to lead through ambiguity and drive organizational change
• English

Nice To Haves

• Experience in sustainability, real estate, built environment, or mission-driven organizations preferred
• Demonstrated experience leading organizational transformation and building high-performing teams
• MBA or advanced degree preferred
• Experience leveraging AI tools for marketing optimization preferred
• Additional languages preferred

Responsibilities

• Lead and execute a comprehensive global marketing and communications strategy aligned to organizational priorities and growth goals
• Develop and implement annual marketing plans with campaign-driven approaches in partnership with Product, Growth, and regional teams
• Oversee global brand strategy and positioning across organizational and product portfolios to strengthen awareness, differentiation, and market impact
• Build and scale a high-performing global marketing and communications team (12+), fostering a collaborative, data-driven, and innovative culture
• Establish performance metrics, analytics, and reporting frameworks to evaluate effectiveness and inform future strategy
• Drive demand generation, lead acquisition, and multi-channel campaign execution to support revenue and adoption goals
• Partner cross-functionally with Product, Technology, Finance, Market Development, and Customer Experience teams to align strategies and execution
• Build and lead a strong product marketing function to support product launches, lifecycle marketing, and global adoption
• Develop and execute global public relations, media, and communications strategies to increase visibility and stakeholder engagement
• Serve as a strategic advisor to the CEO and executive leadership on brand, communications, and reputation management, including crisis communications
• Cultivate and manage external partnerships with agencies, vendors, media, and influencers to amplify reach and impact
• Monitor market trends, competitive landscape, and emerging technologies (including AI) to continuously evolve marketing strategies

Benefits

• Competitive compensation
• 401(k) with employer matching
• Professional development reimbursement
• We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer funded HRA will process payments for your in-network claims
• Generous paid time off (12 paid holidays, 9 paid personal sick days and based on career level either 2 to 4 weeks PTO), including operations closed for a full week between Christmas and New Year’s
• 6 weeks of paid renewal leave after 7 years of continuous service

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 251-500 employees