SVP, Planning

dentsu•Los Angeles, CA

2d•Hybrid

About The Position

Carat is seeking an SVP, Communications Planning and Strategy that will be responsible for developing a high-performing team and providing guidance on client and media planning strategy. The SVP, Planning will oversee the entire planning process for their dedicated client groups and collaborates with trafficking, media operations and media buying teams to achieve client goals. This role is critical in enforcing and providing input into the overall media planning direction and overseeing the quality standards of the team's planning strategy and execution. In this west-coast (PST)-based position, you will report to the EVP, Managing Director for a high-tech client.

Requirements

Minimum 12 years of media planning experience focused on all media channels
Minimum 5 years working in a media agency environment, specifically on a comms planning or strategy team
Minimum 5 years experience leading a team of direct reports
Experience working on a global piece of business or account
Experience planning across digital platforms
Influential leader with ability to coach, develop and retain top talent
Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners
Experience working across a myriad of planning tools and technologies and research
Previous experience with support new business efforts at the network or brand level
Subject matter expert in developing media planning strategies that meet and exceed client campaign goals and objectives
Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives
Must be able to collaborate with cross-functional teams and multiple stakeholders

Responsibilities

You will be accountable for outputs and the development of media planning team for assigned group of client(s) to improve campaign process to improve and achieve client goals
Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies
Coach the team to develop planning strategies that maximize media dollars and media efficiency
Increase employee retention by providing feedback to the Leadership and HR team
Lead the strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution
Grow the sophistication of the team's media knowledge, expanding into data and technology
Identify development areas in team members to help achieve and drive performance goals for the year
Supports the media buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues
Helps implement quality control processes across client groups
Prepare reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals
You will participate and present in new business efforts
Instills a data-driven, continuous improvement culture within a shared service organization