SVP, Marketing

iSpot•Bellevue, NY

4d•$226,300 - $310,000•Hybrid

About The Position

iSpot is the leading SaaS platform for real-time TV and video measurement, empowering brands, agencies, and publishers with unified, independent cross-screen analytics. We help the industry confidently measure performance, optimize investments, and understand the true impact of every ad impression. iSpot is seeking a dynamic Senior Vice President of Marketing to lead our prolific marketing organization and elevate the company’s market presence during a period of rapid growth and category expansion. This executive will oversee all aspects of marketing—including demand generation, corporate marketing, brand strategy, content, sales enablement, communications, events, and product marketing. The ideal candidate is a seasoned SaaS marketing leader with deep experience reaching enterprise customers across the advertising, media, and creative landscape. This individual will be responsible for driving measurable pipeline, sharpening market positioning, and ensuring consistent and compelling storytelling for our suite of measurement and analytics products.

Requirements

15+ years of progressive marketing experience, with at least 7 years leading multifunctional teams in a B2B SaaS environment.
Proven success marketing technology platforms to brands, agencies, publishers , and other enterprise buyers in the advertising or media ecosystem.
Strong track record in demand generation, sales enablement, product marketing , and corporate marketing .
Demonstrated ability to grow pipeline through modern, data-driven marketing programs.
Exceptional strategic thinking, executive presence, and communication skills.
History of strong cross-functional collaboration with product, sales, and executive teams.

Nice To Haves

Experience in ad tech, measurement, martech, or media analytics strongly preferred.

Responsibilities

Demand Generation & Growth Marketing Build and lead a high-performing demand generation engine to deliver predictable, scalable pipeline across enterprise and strategic accounts. Develop integrated campaigns across digital, events, ABM, and partner channels to support revenue goals. Implement analytics and attribution frameworks to optimize performance and ROI.
Corporate Marketing, Brand & Communications Own and evolve iSpot’s brand strategy, positioning, and narrative to differentiate within the ad measurement ecosystem. Oversee PR, corporate communications, and media relations to elevate thought leadership and category influence. Ensure a consistent brand experience across all touchpoints.
Content Strategy Lead a strategic content program that fuels lead gen, enables sales, and educates the market. Prioritize high-impact assets such as case studies, industry reports, product-focused content, webinars, and whitepapers.
Product Marketing Lead all product marketing efforts, including messaging, value propositions, competitive positioning, packaging, and product launch strategy. Partner closely with product and sales to ensure strong GTM execution and market alignment. Develop competitive intelligence programs and market insights.
Sales Enablement Build and oversee a robust sales enablement function supporting both new business and account management teams. Develop and maintain sales playbooks, pitch materials, persona guides, objection handling resources, and training content. Partner with Sales leadership to coordinate ongoing training, certification programs, and product rollouts that increase team effectiveness and deal velocity. Ensure alignment between marketing, product, and sales to deliver a cohesive buyer journey and consistent narrative across all customer-facing interactions.
Leadership Build, mentor, and scale a world-class marketing organization spanning multiple functional areas. Partner with the Executive Leadership Team to define long-term growth strategy and marketing investments. Manage budgets, agencies, and the marketing technology stack to support operational excellence.