SVP, Marketing

PragerU•Los Angeles, CA

12d•$225,000 - $275,000•Onsite

About The Position

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row. Under the direction of the Chief Marketing Officer, the Senior Vice President of Marketing will drive strategy, planning and execution of marketing efforts. We are looking for someone with hands-on marketing experience in scaling organizations and up to the challenge of providing leadership to our 60 person team. Someone who can provide vision and executional abilities alike, and not afraid to roll up sleeves to ‘do the work.’

Requirements

15+ years of professional work experience with a focus on growing marketing divisions and scaling organizations
Experience in strategic planning and execution for marketing campaigns and brands alike (macro and micro)
Proven ability to establish a strategic vision, inspire trust and loyalty and develop and motivate a high performing team
Facility in all aspects of marketing and general management, including P&L, social, strategy, management, advertising, promotion, direct mail, communications and consumer research
Passion for the PragerU product and mission/vision, and strong understanding of the conservative digital media landscape and all the key players within
Specific depth of experience in brand management and creative leadership
Exceptional verbal and written communication skills

Responsibilities

Build marketing plans based on a variety of product lines and market segments for both PragerU and PragerU Kids
Ensure strategy is key driver for each product line and campaign and socialized to other team members for cohesiveness
Bring in creative briefs, strategic briefs, brand guides, SOP’s and other documents as needed to lift any areas which can benefit
Audit all existing products/marketing plans periodically for impact
Own the company social media presence and marketing across all platforms and content lines
Be the glue between different functions within marketing including Social, PR/Communications, Strategic Partnerships, Ads/Email, Analytics, Design and Project Management
Ensure alignment and collaboration between both the marketing, fundraising and production teams.
Drive the implementation of marketing campaigns that meet business objectives and drive leads into our long-term funnel for viewers, subscribers and donors alike
Manage marketing budgets and expenditures
Maintain brand standards and ensure compliance across all marketing and communications channels