SVP of Marketing
About The Position
The SVP of Marketing is responsible for leading the overall marketing strategy for a high-growth fitness organization with a strong emphasis on lead generation, brand awareness, digital marketing, and social media presence. This leader will drive "new member acquisition" devise and execute a comprehensive marketing strategy to drive new members, increase brand awareness, drive member engagement, market ancillary services, improve member retention and position the company as a top fitness destination. The SVP of Marketing will oversee all aspects of marketing including digital advertising, social media, content creation, local marketing, promotions, partnerships, CRM/email strategy, and campaign analytics. This role requires a highly strategic yet hands-on leader who understands how to build brand visibility while delivering measurable business results through lead conversion and member acquisition. The ideal candidate is performance-driven, highly creative, data-focused, and experienced in scaling consumer-facing brands within the fitness, retail, hospitality, or multi-unit service industries.
Requirements
- 10+ years of progressive marketing leadership experience, preferably within the fitness, retail, hospitality, or multi-unit consumer industry.
- Proven success driving lead generation and measurable business growth through digital and social marketing strategies.
- Strong understanding of paid media, CRM marketing, SEO/SEM, analytics, and social media growth strategies.
- Experience managing multi-location or high-growth brands preferred.
- Demonstrated ability to build and scale social media presence and engagement.
- Strong analytical mindset with the ability to interpret data and make business-driven decisions.
- Exceptional leadership, communication, and project management skills.
- Highly creative thinker with strong execution capabilities.
- Ability to travel to club markets. Anticipated travel is approximately 25%.
Responsibilities
- Build, lead, and develop a high-performing marketing team focused on execution, creativity, and results.
- Establish clear KPIs and accountability measures across all marketing functions.
- Collaborate cross-functionally across all departments and executive leadership teams to support company initiatives.
- Lead marketing efforts for new club openings, pre-sale campaigns, and market expansion strategies.
- Manage annual marketing budgets and vendor relationships while ensuring cost-effective execution.
- Stay current on industry trends, consumer behavior, competitive positioning, and emerging marketing technologies.
- Develop and execute marketing strategies focused on increasing membership leads, guest traffic, and overall club revenue.
- Drive lead generation initiatives across digital, social, paid media, referral, and grassroots channels.
- Partner closely with operations and sales leadership to improve lead conversion and overall marketing ROI.
- Build and optimize marketing funnels that increase prospect engagement from awareness to membership conversion.
- Analyze campaign performance, lead quality, conversion metrics, CAC (Customer Acquisition Cost), and ROI to drive continuous improvement.
- Create strategies to increase personal training, group fitness, and ancillary revenue opportunities.
- Oversee paid media strategies including Meta Ads, Google Ads, SEO/SEM, geofencing, streaming, and retargeting campaigns.
- Manage website optimization, landing pages, digital user experience, and online lead capture performance.
- Partner with vendors and internal teams to improve automation, CRM marketing, text campaigns, and email marketing initiatives.
- Ensure digital campaigns align with club openings, promotions, seasonal initiatives, and operational goals.
- Lead the company’s social media strategy across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels.
- Build a strong, recognizable, and engaging brand presence that drives both community engagement and business growth.
- Oversee content strategy including video, photography, influencer partnerships, member success stories, fitness education, and culture-focused content.
- Ensure consistent brand voice, messaging, and visual identity across all platforms and campaigns.
- Monitor trends, platform analytics, and audience engagement to maximize reach and performance.
- Develop strategies that position the company as a leader within the fitness industry and local communities.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
