SVP, Marketing

Nox Health

1d

About The Position

This role is for a Senior Vice President of Marketing, focusing on driving marketing strategies within the healthcare or healthcare technology sectors. The position requires a broad understanding of the healthcare ecosystem and proven success in various marketing models (B2B, B2B2C, B2C). The individual will be responsible for developing and executing marketing strategies, including value proposition articulation, market segmentation, and leveraging digital marketing. Experience in clinical program execution and the carve-out benefit market is also highlighted as important. The role involves building and scaling modern marketing systems and navigating a fast-paced, investor-driven environment.

Requirements

• Minimum of 15 years of experience in the healthcare or healthcare technology sectors.
• At least 10 years in a senior leadership role.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• Broad understanding of the healthcare ecosystem — including consumer, employer, payer, physician, health system, life sciences, and medical devices.
• Proven success in B2B, B2B2C, and B2C marketing, with the ability to influence both institutional buyers (health plans, health systems, employers) and individual consumers (plan members, patients).
• Strong strategic marketing skills, not just marketing communications.
• Knowledge of healthcare regulatory and compliance requirements.
• Comfortable operating in a fast-paced, private equity-backed or investor-driven environment, balancing growth objectives with disciplined, metrics-driven execution.

Nice To Haves

• Advanced degree preferred.
• Prior experience in the carve-out benefit market is desired— understanding the plan sponsors, and the segments of plan sponsors; the benefits consultants; the benefit plan members and how to reach and influence them.

Responsibilities

• Write and articulate the value proposition.
• Segment the marketplace in support of sales, marketing communication, and product requirements.
• Ensure the sales force is armed and equipped to drive results.
• Leverage digital marketing to help drive both consumer and plan sponsor actions.
• Convert strategy into programmatic execution, e.g. developing programs to fill gaps in care.
• Build and scale modern marketing systems, including CRM, marketing automation, analytics, and digital engagement platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior